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Customer equity management as formative second-order construct
Bruhn, Manfred; Georgi, Dominik; Hadwich, Karsten - In: Journal of business research : JBR 61 (2008) 12, pp. 1292-1301
Persistent link: https://www.econbiz.de/10003784943
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The role of channel quality in customer equity management
Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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The Role of Channel Quality in Customer Equity Management
Dong, Weimin; Swain, Scott D.; Berger, Paul D. - 2012
Maximization of customer equity is a core objective of customer-company relationship management. We present an extended model of customer equity for determining the optimal allocation of marketing resources across acquisition and retention activities. Focusing on the negative relationship...
Persistent link: https://www.econbiz.de/10014050174
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Defining and measuring customer value : some reflections and new perspectives
Gallarza, Martina G.; Sánchez-Fernández, Raquel - In: Journal of creating value 9 (2023) 1, pp. 27-45
Persistent link: https://www.econbiz.de/10014581524
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A comprehensive approach in measuring customer value in B2B markets from the supplier's perspective
Zehetner, Andreas; Sudarevic, Tomislav; Pupovac, Ljubomir - In: Conference Day 2010 : proceedings ; 5th May 2010 ; …, (pp. 221-232). 2010
Persistent link: https://www.econbiz.de/10003980894
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Analytisches CRM in der Energiewirtschaft
Schieder, Christian; Frye, Markus - In: HMD : Praxis der Wirtschaftsinformatik 45 (2008) 259, pp. 63-73
Persistent link: https://www.econbiz.de/10003635589
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Determining the indirect value of a customer
Ryals, Lynette - In: Journal of marketing management : MM 24 (2008) 7/8, pp. 847-864
Persistent link: https://www.econbiz.de/10003768231
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The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention
Becker, Jan U.; Greve, Goetz; Albers, Sönke - In: International journal of research in marketing : IJRM ; … 26 (2009) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10003885206
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Kundenorientierte Frühwarnsysteme in Versicherungen
Reich, Michael; Blodau, Tobias - In: Handbuch Versicherungsmarketing, (pp. 455-473). 2010
Persistent link: https://www.econbiz.de/10003952362
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Aktuelle Entwicklungen im Customer Equity Management
Fischer, Marc; Albers, Sönke - In: Vielfalt und Einheit in der Marketingwissenschaft : ein …, (pp. 167-186). 2007
Persistent link: https://www.econbiz.de/10003531948