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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784505
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Consumer evaluations of brand extensions
Aaker, David A.; Keller, Kevin Lane - 2009
Persistent link: https://www.econbiz.de/10003784837
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Marketing management
Kotler, Philip; Keller, Kevin Lane; Brady, Mairead; … - 2009 - 1. publ., [european ed.]
Persistent link: https://www.econbiz.de/10003792025
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Assessing long-term brand potential
Keller, Kevin Lane; Lehmann, Donald R. - In: The journal of brand management : an international journal 17 (2009/10) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10003899346
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The importance of corporate brand personality traits to a successful 21st century business
Keller, Kevin Lane; Richey, Keith - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 74-81
Persistent link: https://www.econbiz.de/10003458910
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Understanding stakeholder responses to corporate citizenship initiatives : managerial guidelines and research directions
Hoeffler, Steve; Bloom, Paul N.; Keller, Kevin Lane - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 78-88
Persistent link: https://www.econbiz.de/10003979324
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Strategic brand management : a European perspective
Keller, Kevin Lane; Apéria, Tony; Georgson, Mats - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003679802
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Marketing management
Kotler, Philip - 2009 - 13. ed., international ed.
Persistent link: https://www.econbiz.de/10003685526
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The marketing advantages of strong brands
Hoeffler, Steve; Keller, Kevin Lane - 2010
Persistent link: https://www.econbiz.de/10003924114