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How investors became consumers
McQuarrie, Edward F.; Statman, Meir - In: Journal of macromarketing : examining the interactions … 36 (2016) 3, pp. 243-271
Persistent link: https://www.econbiz.de/10011561547
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Werbeforschung
Zurstiege, Guido - 2007
Wirtschaft (Konsum) und Medien sind auf Werbung angewiesen - wie auch umgekehrt. Daher bedarf Werbung intensiver als … Abriss der Geschichte der Werbung, die rechtlichen und ethischen Aspekte, die Praxis der Agenturen und die einzelnen Medien …
Persistent link: https://www.econbiz.de/10003400825
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2014 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007180
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The impact of animal metaphors on consumer response to courtesy advertising
Huang, Wen Hsien; Hsieh, Shao-Yu - In: Journal of retailing and consumer services 75 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014372540
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Rhetoric in advertising : attitudes towards schemes and tropes in text and image
Enschot, Renske van; Hoeken, Hans; Mulken, Margot van - In: International advertising and communication : current …, (pp. 142-162). 2006
Persistent link: https://www.econbiz.de/10003378115
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Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande; Castelló-Martínez, Araceli - In: Journal of promotion management : innovations in … 26 (2020) 6, pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
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Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.; Haws, Kelly L. - In: Journal of marketing research : JMR 54 (2017) 2, pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun; Brown, Mark; Pope, Nigel - In: Journal of marketing communications 25 (2019) 3, pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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Music to the ears : the role of sonic branding in advertising
Kemp, Elyria; Cho, Yoon-Na; Bui, M̃y; Kintzer, Alex - In: International journal of advertising : the review of … 43 (2024) 6, pp. 1039-1059
Persistent link: https://www.econbiz.de/10015050106