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Pioneering plus a broad product line strategy : higher profits or deeper losses?
Boulding, William; Christen, Markus - In: Management science : journal of the Institute for … 55 (2009) 6, pp. 958-967
Persistent link: https://www.econbiz.de/10003865926
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The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong; Atuahene-Gima, Kwaku - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
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Using markets in innovation policy
Gans, Joshua - In: The Australian economic review 42 (2009) 1, pp. 88-95
Persistent link: https://www.econbiz.de/10003820078
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The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M. - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003822843
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Applying knowledge management to project marketing in a demanding technology transfer project : convincing the industrial customer over the knowledge gap
Lehtimäki, Tuula; Simula, Henry; Salo, Jari - In: Industrial marketing management : the international … 38 (2009) 2, pp. 228-236
Persistent link: https://www.econbiz.de/10003848028
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Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
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Marktvorbereitung durch Kommunikation : Überwindung von Akzeptanzbarrieren radikaler Innovationen
Steinhoff, Fee; Trommsdorff, Volker - In: Kommunikation als Erfolgsfaktor im …, (pp. 243-257). 2009
Persistent link: https://www.econbiz.de/10003853608
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Firm strategy, innovation and consumer demand : a market process approach
Robertson, Paul L.; Yu, Tony Fu-Lai - 2010
Persistent link: https://www.econbiz.de/10003889338
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First come, first served : how market and non-market actions influence pioneer market share
Usero, Belén; Fernández Rodríguez, Zulima - In: Journal of business research : JBR 62 (2009) 11, pp. 1139-1145
Persistent link: https://www.econbiz.de/10003897415
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How different types of partners influence innovative product sales : does technological capacity matter?
Tsai, Kuen-hung; Hsieh, Ming-hung - In: Journal of business research : JBR 62 (2009) 12, pp. 1321-1328
Persistent link: https://www.econbiz.de/10003900779