//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product form bundling : implic...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
49
Konsumentenverhalten
49
Electronic Commerce
26
E-commerce
25
Theorie
19
Theory
19
Online retailing
17
Online-Handel
17
Einzelhandel
14
Internet
14
Retail trade
14
USA
14
United States
14
Internet marketing
13
Online-Marketing
13
Beziehungsmarketing
11
Preismanagement
11
Pricing strategy
11
Relationship marketing
11
Distribution channel
9
Social Web
9
Social web
9
Vertriebsweg
9
Big Data
8
Big data
8
Data Mining
6
Data mining
6
Marktforschung
6
Welt
6
World
6
Bayes-Statistik
5
Bayesian inference
5
Brand
5
Competition
5
Data protection
5
Datenschutz
5
Markenartikel
5
Marketing
5
Marketing management
5
Marketingmanagement
5
more ...
less ...
Online availability
All
Undetermined
92
Free
27
Type of publication
All
Article
198
Book / Working Paper
40
Type of publication (narrower categories)
All
Article in journal
99
Aufsatz in Zeitschrift
99
Aufsatz im Buch
10
Book section
10
Collection of articles of several authors
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Arbeitspapier
2
Thesis
2
Working Paper
2
research-article
2
Aufsatzsammlung
1
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
156
Undetermined
82
Author
All
Ratchford, Brian T.
90
Kannan, P. K.
78
Ratchford, Brian Thomas
48
Koukova, Nevena T.
18
Shankar, Venkatesh
17
Pan, Xing
14
Ratchford, Brian
11
Talukdar, Debabrata
10
Luo, Lan
9
Wright, Gordon P.
8
Kannan, P.K.
7
Lee, Myung-Soo
7
Namin, Aidin
6
Aravindakshan, Ashwin
5
Kamakura, Wagner A.
5
Prasad, Ashutosh
5
Gauri, Dinesh Kumar
4
Gu, Xian
4
Gupta, Pola
4
Jain, Sanjay
4
Li, Hongshuang
4
Nam, Hyoryung
4
Srinivasan, Narasimhan
4
Srivastava, Joydeep
4
Verhoef, Peter C.
4
Acquisti, Alessandro
3
Adams, Michelle J.
3
Agrawal, Jagdish
3
Azarm, Shapour
3
Bardhan, Indranil R.
3
Bhatnagar, Amit
3
Boyd, D. Eric
3
Demirkan, Haluk
3
Girju, Marina M.
3
Hamilton, Rebecca W.
3
Janakiraman, Ramkumar
3
Jang, Sungha
3
Kauffman, Robert J.
3
Kulkarni, Gauri
3
Reinartz, Werner J.
3
more ...
less ...
Institution
All
Berkeley Electronic Press
1
Published in...
All
Journal of retailing
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
16
Journal of marketing
13
Marketing Science
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of electronic commerce : IJEC
6
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of the Academy of Marketing Science
5
Management Science
5
Review of marketing science
5
Journal of Business Research
4
Journal of Economic Psychology
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Review of Marketing Science
4
Journal of marketing research
3
Journal of retailing and consumer services
3
Marketing letters : a journal of research in marketing
3
Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
3
Information systems and e-business management : ISeB
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of management information systems : JMIS
2
Journal of marketing theory and practice
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of service research : JSR
2
Marketing Letters
2
Review of marketing research
2
The journal of supply chain management : a global review of purchasing and supply
2
Advances in applied microeconomics : a research annual
1
Bell Journal of Economics
1
Computational Statistics & Data Analysis
1
Continuing to broaden the marketing concept : making the world a better place
1
E-Service : new directions in theory and practice
1
E-business management : integration of Web technologies with business models
1
E-commerce and the digital economy
1
European Journal of Marketing
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
more ...
less ...
Source
All
ECONIS (ZBW)
155
OLC EcoSci
42
RePEc
37
Other ZBW resources
3
BASE
1
Showing
1
-
10
of
238
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv
;
Janakiraman, Ramkumar
;
Kalyanam, Kirthi
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
Saved in:
2
The impact of online and offline information sources on automobile choice behavior
Kulkarni, Gauri
;
Ratchford, Brian Thomas
;
Kannan, P. K.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 167-175
Persistent link: https://www.econbiz.de/10009569260
Saved in:
3
Multiformat digital products : how design attributes interact with usage situations to determine choice
Koukova, Nevena T.
;
Kannan, P. K.
;
Kirmani, Amna
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 100-114
Persistent link: https://www.econbiz.de/10009507238
Saved in:
4
Bundling and unbundling of electronic content
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
E-commerce and the digital economy
,
(pp. 112-129)
.
2006
Persistent link: https://www.econbiz.de/10003427314
Saved in:
5
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
6
Special section: 2013 - 2014 Gary L. Lilien ISMS-MSI Practice Prize Competition
Kannan, P. K.
(
contributor
)
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 787-824
Persistent link: https://www.econbiz.de/10011409978
Saved in:
7
Designing and pricing digital content products and services : a research review
Kannan, P. K.
-
2013
Persistent link: https://www.econbiz.de/10009781362
Saved in:
8
Consumer choice behavior : review and synthesis
Ratchford, Brian Thomas
-
1978
Persistent link: https://www.econbiz.de/10000717931
Saved in:
9
Online pricing : review and directions for research
Ratchford, Brian Thomas
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 82-90
Persistent link: https://www.econbiz.de/10003833070
Saved in:
10
Consumer search and pricing
Ratchford, Brian Thomas
- In:
Handbook of pricing research in marketing
,
(pp. 91-107)
.
2009
Persistent link: https://www.econbiz.de/10003819669
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->