Narrow search
Showing 1 - 10 of 28,611
Cover Image
Creating fit for sponsorship on corporate websites
Wang, Ye - In: International journal of internet marketing and … 9 (2015) 3, pp. 181-208
Persistent link: https://www.econbiz.de/10011497647
Cover Image
Moving towards transparency for native advertisements on news websites : a test of more detailed disclosures
Krouwer, Simone; Poels, Karolien; Paulussen, Steve - In: International journal of advertising : the review of … 39 (2020) 1, pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
Cover Image
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.; Johnson, Benjamin K. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Cover Image
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Cover Image
Reducing resistance to sponsorship disclosure : the role of experiential versus material posts
Shuqair, Saleh; Viglia, Giampaolo; Pinto, Diego Costa; … - In: Journal of travel research : a quarterly publication of … 63 (2024) 4, pp. 959-973
Persistent link: https://www.econbiz.de/10014582416
Cover Image
The mechanism of social media marketing : influencer characteristics, consumer empathy, immersion, and sponsorship disclosure
Jung, Nayoung; Im, Subin - In: International journal of advertising : the review of … 40 (2021) 8, pp. 1265-1293
Persistent link: https://www.econbiz.de/10012802303
Cover Image
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 130 (2021), pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Cover Image
The effect of influencer-product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency
De Cicco, Roberta; Iacobucci, Serena; Pagliaro, Stefano - In: International journal of advertising : the review of … 40 (2021) 5, pp. 733-759
Persistent link: https://www.econbiz.de/10012623881
Cover Image
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang; Blazquez Cano, Marta; McCormick, Helen; … - In: Journal of business research : JBR 134 (2021), pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Cover Image
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan; Feng, Yang - In: International journal of advertising : the review of … 42 (2023) 2, pp. 317-343
Persistent link: https://www.econbiz.de/10014234031