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Effective factors on urban brand and their prioritization from perspective of international tourists (case study: Tehran's Milad Tower)

Zarandi, Hossein Mohammadpour; Hassani, Ali; Aminian, Naser - In: Journal of urban economics and management : a quarterly … 4 (2016) 14, pp. 115-136

Persistent link: https://www.econbiz.de/10011560761

Brand Louisiana: capitalizing on music and cuisine

Slater, Jan - In: Destination branding : creating the unique destination …, (pp. 226-241). 2008

Persistent link: https://www.econbiz.de/10003845427

Brand Philadelphia: the power of spotlight events

Smith, Michael F. - In: Destination branding : creating the unique destination …, (pp. 261-278). 2008

Persistent link: https://www.econbiz.de/10003845434

Place brands across U.S. cities and growth in local high-technology sectors

Scarborough, William J.; Crabbe, Rowena - In: Journal of business research : JBR 130 (2021), pp. 70-85

Persistent link: https://www.econbiz.de/10012544766

Dynamic website of Gresik City's Halal life style as the implementation of online Branding in a smart City

Nastiti, Tyas Ajeng; Alfina; Sisprasojo, Nova Ridho - 2018

is possible to build an dynamic website that contain Halal Activity Octagon's information, including: research, text …, documentation, people who involve, etc. Dynamic website is a platform that make a possibility of two way interaction between both … website's maker and user; or user and user. The function of the website is not only as the center of information about the …

Persistent link: https://www.econbiz.de/10012012991

E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris

De Rosa, Annamaria Silvana; Bocci, Elena; Picone, … - In: Branding and sustainable competitive advantage : …, (pp. 207-247). 2012

Persistent link: https://www.econbiz.de/10009707099

Perception research on developing brand identity for small cities

Kestane, Serpil Ünal - In: Prizren social science journal 3 (2019) 2, pp. 1-10

Persistent link: https://www.econbiz.de/10012171266

The development and change in city branding : a content analysis of the literature

Oguztimur, Senay; Akturan, Ulun - 2014

The purpose of this study is to systematically review the city branding literature to provide an explicated and organized view and highlight further research opportunities. In that sense, the articles published on "city branding" and "city marketing" between 1988 and 2014 were explored via...

Persistent link: https://www.econbiz.de/10011492998

City branding research and practice : an integrative review

Green, Amelia; Grace, Debra; Perkins, Helen - In: The journal of brand management : an international journal 23 (2016) 3, pp. 252-272

Persistent link: https://www.econbiz.de/10011477657

City brand competitiveness : exploring structural relationships among city brand equity elements in China

Lee, Kunjoon - In: International journal of business and economics … 6 (2017) 3, pp. 32-39

Persistent link: https://www.econbiz.de/10011750264

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