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Marke : multisensuelle Markenf...
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Markenführung
17,004
Brand management
16,982
Marketingmanagement
16,903
Marketing management
16,085
Konsumentenverhalten
10,966
Consumer behaviour
10,953
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7,327
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7,191
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5,389
Brand
5,376
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5,346
Wahrnehmung
5,281
Beziehungsmarketing
4,304
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4,297
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4,219
Theorie
3,287
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3,264
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3,234
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3,071
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2,657
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2,586
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2,429
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2,191
USA
2,125
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2,069
Werbewirkung
1,711
Advertising effects
1,694
Strategisches Management
1,466
Werbung
1,461
Advertising
1,363
Internationales Marketing
1,333
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1,291
Unternehmenserfolg
1,222
Firm performance
1,213
Innovation
1,213
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1,133
Customer satisfaction
1,101
Kundenzufriedenheit
1,098
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1,493
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Sammelwerk
1,098
Case study
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897
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838
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715
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688
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Konferenzschrift
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Ratgeber
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Esch, Franz-Rudolf
162
Bruhn, Manfred
156
Burmann, Christoph
145
Kotler, Philip
131
Meffert, Heribert
130
Homburg, Christian
95
Baumgarth, Carsten
93
Keller, Kevin Lane
87
Melewar, T. C.
83
Tomczak, Torsten
81
Huber, Frank
78
Wiedmann, Klaus-Peter
75
Bauer, Hans H.
67
Ahlert, Dieter
65
Pepels, Werner
64
Balmer, John M. T.
60
Kirchgeorg, Manfred
56
Vrontis, Demetris
49
Kumar, V.
48
Backhaus, Klaus
46
Sheth, Jagdish N.
46
Bang, Nguyen
45
De Chernatony, Leslie
44
Foroudi, Pantea
44
Herrmann, Andreas
41
Loureiro, Sandra Maria Correia
41
Phau, Ian
41
Rajagopal
40
Aaker, David A.
39
Kitchen, Philip J.
39
Langner, Tobias
38
Merrilees, Bill
38
Schmidt, Holger J.
38
Albers, Sönke
36
Kleinaltenkamp, Michael
36
Pelsmacker, Patrick de
36
Fantapié Altobelli, Claudia
35
Nufer, Gerd
35
Pitt, Leyland F.
35
Fournier, Susan
34
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Springer Fachmedien Wiesbaden
192
American Marketing Association
58
National Bureau of Economic Research
53
Verlag Dr. Kovač
30
Gesellschaft zur Erforschung des Markenwesens
26
Books on Demand GmbH <Norderstedt>
24
Haufe-Lexware GmbH & Co. KG
21
IGI Global
21
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
20
OECD
18
European Society for Opinion and Marketing Research
16
Information Resources Management Association
16
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
16
Verlag Franz Vahlen
15
Fördergesellschaft Marketing an der Universität Augsburg
14
De Gruyter Oldenbourg
13
HAL
13
NetLibrary, Inc
13
Fachhochschule Reutlingen / European School of Business
12
Springer Gabler <Firma>
12
Edward Elgar Publishing
11
UVK Verlagsgesellschaft mbH
11
Campus Verlag
10
Université Paris-Dauphine (Paris IX)
10
Erasmus Research Institute of Management
9
Harvard Graduate School of Business Administration
9
Chartered Institute of Marketing
8
American Management Association
7
Duncker & Humblot
7
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
7
Gesellschaft für Konsum-, Markt- und Absatzforschung
7
Springer International Publishing
7
Springer-Verlag GmbH
7
Wiley-VCH
7
AMACOM
6
Center of Market Oriented Product and Production Management
6
Helmut-Schmidt-Universität
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Nomos Verlagsgesellschaft
6
Uni-Taschenbücher GmbH
6
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Journal of business research : JBR
954
The journal of brand management : an international journal
573
SpringerLink / Bücher
522
Journal of retailing and consumer services
401
The journal of product & brand management
400
Industrial marketing management : the international journal for industrial and high-tech firms
348
Journal of strategic marketing
282
European journal of marketing : EJM
239
Journal of marketing management : MM
220
Journal of marketing communications
208
Marketing intelligence & planning
188
Journal of the Academy of Marketing Science
179
Journal of marketing
170
Psychology & marketing
170
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
167
International journal of hospitality management
165
Asia Pacific journal of marketing and logistics
156
Springer eBook Collection
156
Europäische Hochschulschriften / 5
139
The journal of business & industrial marketing
137
Gabler Edition Wissenschaft
121
Marketing letters : a journal of research in marketing
119
Journal of marketing research : JMR
118
Journal of advertising research
113
Tourism management : research, policies, practice
112
Marketing : ZFP ; journal of research and management
109
Research
106
International marketing review
101
Journal of global marketing
96
Business horizons
95
Cogent business & management
95
The marketing review
95
Journal of promotion management : JPM
94
The IUP journal of brand management : IJBRM
94
International journal of internet marketing and advertising : IJIMA
92
Management science : journal of the Institute for Operations Research and the Management Sciences
92
Springer eBook Collection / Business and Economics
91
Journal of business ethics : JOBE
90
Journal of travel and tourism marketing
90
Innovatives Markenmanagement
89
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ECONIS (ZBW)
37,604
USB Cologne (EcoSocSci)
1,401
RePEc
466
EconStor
251
BASE
47
Other ZBW resources
13
USB Cologne (business full texts)
10
ArchiDok
5
OLC EcoSci
1
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Showing
71
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71
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
72
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
73
Too exciting to fail, too sincere to succeed : the effects of brand personality on sensory disconfirmation
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 44-67
Persistent link: https://www.econbiz.de/10011521911
Saved in:
74
Determinants of emplyer branding : a study of perceptions of IT engineering students in Chennai
Panchalan, R.
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
3
,
pp. 144-153
Persistent link: https://www.econbiz.de/10011528114
Saved in:
75
A study on consumer
perception
on store choice of branded grocery supermarket
Catherine, S.
;
Magesh, R.
- In:
Economics & finance notes
7
(
2018
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012052523
Saved in:
76
Conceptual mapping of sensory cues with brand association
Annamalai, Balamurugan
;
Chandrasekaran, Shabana
- In:
South Asian journal of management : SAJM
26
(
2019
)
3
,
pp. 51-67
Persistent link: https://www.econbiz.de/10012131724
Saved in:
77
Antecedents leading to perceived franchise support
Rickard, Mary Kay
;
Marshall, Greg W.
;
Rutherford, Brian N.
- In:
Journal of marketing channels : ... distribution …
25
(
2018
)
3
,
pp. 157-169
Persistent link: https://www.econbiz.de/10012132703
Saved in:
78
Patients'
perception
towards branded and generic medicines in an emerging economy : a scale development and validation study
Alam, Md. Moddassir
;
Mittal, Arun
;
Chawla, Deepak
- In:
Global business review
20
(
2019
)
5
,
pp. 1292-1310
Persistent link: https://www.econbiz.de/10012137655
Saved in:
79
Building loyalty through reward programs : the influence of perceptions of fairness and brand attachment
Hwang, Eunmin
;
Baloglu, Seyhmus
;
Tanford, Sarah
- In:
International journal of hospitality management
76
(
2019
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10011981828
Saved in:
80
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
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