Similar Search Results

Gould, Thomas H. P; Gould, Thomas H. P. - 2016

Acknowledgments -- Introduction -- Global history of advertising, part one (prior to 1993) -- Global history of advertising, part two (1993 and after) -- Culture transfer at web speed -- Individualism in an apps and culture world -- Apps and the small screen tv -- Individualism and the rise of...

Persistent link: https://www.econbiz.de/10011418396

Researching Asian consumer culture in the global marketplace

Seo, Yuri; Fam, Kim Shyan - In: Qualitative market research : an international journal 18 (2015) 4, pp. 386-390

Persistent link: https://www.econbiz.de/10011497091

The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning

Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39

Persistent link: https://www.econbiz.de/10011500430

Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism

Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483

Persistent link: https://www.econbiz.de/10011979100

Cultures within national cultures : international marketing within the domestic marketing environment

Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34

,Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and …

Persistent link: https://www.econbiz.de/10012012462

Global versus local consumer culture : theory, measurement, and future research directions

Steenkamp, Jan-Benedict E. M. - In: Journal of international marketing 27 (2019) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10011999569

Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue

Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221

Persistent link: https://www.econbiz.de/10012104187

Ethnic marketing to the global millennial consumers : challenges and opportunities

Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274

Persistent link: https://www.econbiz.de/10012104219

Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect

Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97

Persistent link: https://www.econbiz.de/10012106870

Effect of globalization on multicultural consumer behavior

Manrai, Lalita A.; Manrai, Ajay K.; Mady, Tarek T. - In: Analyzing the cultural diversity of consumers in the …, (pp. 1-19). 2015

Persistent link: https://www.econbiz.de/10011396873

A service of the

zbw