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Technology segmentation for marketing: entrepreneurial approaches to intercollegiate athletics
Neeley, Lynn; Judson, Kimberly M. - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 4-20
Persistent link: https://www.econbiz.de/10003937852
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Branding the elite professional athlete through use of new media and technology : an interview with Ash De Walt
De Walt, Ash; Ballouli, Khalid; Hutchinson, Michael - In: International journal of entrepreneurial venturing 4 (2012) 1, pp. 58-64
Persistent link: https://www.econbiz.de/10009491685
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Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy; Heere, Bob; Newland, Brianna - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
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Understanding senior sport practicipants' choice of regional senior games using a preference map
Hall, Todd; Ferreira, Mauricio - In: International journal of sport management and marketing … 12 (2012) 3/4, pp. 217-240
Persistent link: https://www.econbiz.de/10009739376
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Human brands in sport : athlete brand personality and identification
Carlson, Brad D.; Donavan, D. Todd - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10009777290
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Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels; McEvoy, Chad D.; Watanabe, Nicolas - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
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LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole; Cunningham, George B.; MacCharles, … - In: International journal of sports marketing & sponsorship 24 (2023) 3, pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
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Does intercollegiate athletics draw local students to a university?
Perez, Stephen J. - In: Journal of sports economics 13 (2012) 2, pp. 198-206
Persistent link: https://www.econbiz.de/10009531978
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Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.; Krishnan, Jayasree - In: International journal of applied business and economic … 13 (2015) 1, pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
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The economic value of celebrity endorsements
Elberse, Anita; Verleun, Jeroen - In: Journal of advertising research 52 (2012) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10009618401