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Mantrala, Murali K.; Albers, Sönke; Caldieraro, Fabio; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 255-272

Persistent link: https://www.econbiz.de/10008648801

Mantrala, Murali K.; Albers, Sönke; Gopalakrishna, Srinath - In: The journal of personal selling & sales management : JPSSM 28 (2008) 2, pp. 109-113

Persistent link: https://www.econbiz.de/10003735683

Mantrala, Murali K. - In: The history of marketing science, (pp. 427-462). 2014

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Mantrala, Murali K. - 1987

Persistent link: https://www.econbiz.de/10000764437

Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: MSI reports : working paper series (2008) 1, pp. 3-24

Persistent link: https://www.econbiz.de/10003727165

Albers, Sönke; Mantrala, Murali K. - In: Handbook of marketing decision models, (pp. 163-210). 2008

Persistent link: https://www.econbiz.de/10003755268

Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136

Persistent link: https://www.econbiz.de/10003340386

Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83

Persistent link: https://www.econbiz.de/10003834510

Albers, Sönke; Mantrala, Murali K.; Sridhar, Shrihari - In: Journal of marketing research : JMR 47 (2010) 5, pp. 840-853

Persistent link: https://www.econbiz.de/10008665407

Mierdorf, Zygmunt; Mantrala, Murali K.; Krafft, Manfred - In: Retailing in the 21st century : current and future trends, (pp. 31-42). 2010

Persistent link: https://www.econbiz.de/10003936870