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"Regulating sin" across the cultures : a comparison of alcohol ads in Ukrainian and American magazines
Wolburg, Joyce M.; Venger, Olesya - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 15-36
Persistent link: https://www.econbiz.de/10003931101
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Determinants of visual forms used in print advertising : a cross-cultural comparison
Bu, Kyunghee; Kim, Donghoon; Lee, Seung-yon - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 13-47
Persistent link: https://www.econbiz.de/10003819148
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Kulturelle Parameter in der Werbung : deutsche und US-amerikanische Automobilanzeigen im Vergleich
Temath, Bettina - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008668370
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Womens portrayal in magazine advertising in Germany, Turkey, and the United States : a cross-cultural exploration study
Bilgic, Refika; Hunt, James B. - In: The journal of current research in global business : JCRGB 14 (2011) 22, pp. 1-13
Persistent link: https://www.econbiz.de/10009547027
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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: The changing roles of advertising : [extended versions …, (pp. 313-327). 2013
Persistent link: https://www.econbiz.de/10009773946
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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Horizontal and vertical cultural differences in the content of advertising appeals
Shavitt, Sharon; Johnson, Timothy P.; Zhang, Jing - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 297-310
Persistent link: https://www.econbiz.de/10009270610
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398