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Understanding customer satisfaction in opera: first steps toward a model
Jobst, Johanna; Boerner, Sabine - In: International journal of nonprofit & voluntary sector … 16 (2011) 1, pp. 50-69
Persistent link: https://www.econbiz.de/10009670534
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Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie; O'Cass, Aron - In: The journal of consumer marketing 28 (2011) 7, pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
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Mapping impulse buying : a behaviour analysis framework for services marketing and consumer research
Xiao, Sarah Hong; Nicholson, Michael - In: The service industries journal 31 (2011) 15/16, pp. 2521-2534
Persistent link: https://www.econbiz.de/10009413581
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Special issue: Consumer behaviour analysis and services
Wells, Victoria K. (contributor) - 2011
Persistent link: https://www.econbiz.de/10009413594
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A study on consumer preference at Maruti Service Masters, Chennai
Raj, T. M. Guna; Kumar, Selva; Prabhu, C. - In: International journal of applied business and economic … 12 (2014) 2, pp. 361-370
Persistent link: https://www.econbiz.de/10010374126
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Conjoint analysis, demand analysis, hierarchical bayes, pricing, services marketing
Larson, Alexander C.; Reicher, Rita L.; Johnsen, David … - In: The journal of product & brand management 23 (2014) 2, pp. 121-130
Persistent link: https://www.econbiz.de/10010384243
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Consumer willingness to communicate in a second language : communication in service settings
Holmqvist, Jonas; Van Vaerenbergh, Yves; Grönroos, … - In: Management decision : MD 52 (2014) 5, pp. 950-966
Persistent link: https://www.econbiz.de/10010387084
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The customer relationship management as an element of the acceleration of society evolution : the case of the emergence of hypermodernity in Madagascar
Rakotomalala Ramandimbiarison, Lova Mirella - In: Innovations in services marketing and management : …, (pp. 221-236). 2014
Persistent link: https://www.econbiz.de/10010201157
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For better or for worse? : adverse effects of relationship age and continuance commitment on positive and negative word of mouth
Ranaweera, Chatura; Menon, Kalyani - In: European journal of marketing : EJM 47 (2013) 10, pp. 1598-1621
Persistent link: https://www.econbiz.de/10010201745
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Managing customer misbehavior : challenges and strategies
Harris, Lloyd C.; Daunt, Kate L. - In: The journal of services marketing 27 (2013) 4, pp. 281-293
Persistent link: https://www.econbiz.de/10009788853