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Customer delight : a review and agenda for research
Barnes, Donald C.; Krallman, Alexandra - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 174-195
Persistent link: https://www.econbiz.de/10012181615
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Research trajectories of Service-Dominant Logic : emergent themes of a unifying paradigm in business and management
Pohlmann, Attila; Kaartemo, Valtteri - In: Industrial marketing management : the international … 63 (2017), pp. 53-68
Persistent link: https://www.econbiz.de/10011730101
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Reflections on a decade of EJM and marketing scholarship : the good, the bad, and the future
Lee, Nick - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1774-1798
Persistent link: https://www.econbiz.de/10011773701
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A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 91 (2018), pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
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Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
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The first decade of service dominant logic research : a bibliometric analysis
Silva, Sergio Vinhas da; Santos António, Nelson J. dos; … - In: International journal of business excellence 14 (2018) 4, pp. 523-544
Persistent link: https://www.econbiz.de/10011954162
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Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark; Jones, D. G. Brian - In: Historical research in marketing management, (pp. 135-159). 2018
Persistent link: https://www.econbiz.de/10011926745
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Towards a history of critical marketing studies
Tadajewski, Mark - In: Historical research in marketing management, (pp. 160-211). 2018
Persistent link: https://www.econbiz.de/10011926747
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Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
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The evolution of marketing research
Morosan, Cristian; Bowen, John T.; Atwood, Morgan - In: International journal of contemporary hospitality management 26 (2014) 5, pp. 706-726
Persistent link: https://www.econbiz.de/10010395536