Narrow search
Showing 251 - 260 of 24,850
Cover Image
Special issue: Academy of Marketing Conference 2010, "Transformational Marketing"
Academy of Marketing - 2010
Persistent link: https://www.econbiz.de/10008810791
Cover Image
Reflections on an extraordinary marketing scholar
Stewart, David W. - In: Journal of macromarketing 40 (2020) 3, pp. 320-321
Persistent link: https://www.econbiz.de/10012264017
Cover Image
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Cover Image
A scientific realism perspective on scientific progress in marketing : an analysis of theory testing in marketing's major journals
Kenworthy, Thomas P.; Sparks, John R. - In: European management journal 34 (2016) 5, pp. 466-474
Persistent link: https://www.econbiz.de/10011597795
Cover Image
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela; Pedeliento, Giuseppe; Zarantonello, Lia - In: Journal of business research : JBR 96 (2019), pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Cover Image
Reviewing the marketing theory adoption journey for studies using QCA as a methodological approach : insights, gaps and agenda for future research
De Villiers, Rouxelle; Tipgomut, Pornchanoke - In: Australasian marketing journal 26 (2018) 4, pp. 317-337
Persistent link: https://www.econbiz.de/10011965433
Cover Image
Citation classics from Industrial marketing management : celebrating forty-seven years of publications on business-to-business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 73 (2018), pp. 1-6
Persistent link: https://www.econbiz.de/10011904649
Cover Image
Scientific marketing management and the emergence of the ethical marketing concept
Tadajewski, Mark; Jones, D. G. Brian - In: Historical research in marketing management, (pp. 135-159). 2018
Persistent link: https://www.econbiz.de/10011926745
Cover Image
Towards a history of critical marketing studies
Tadajewski, Mark - In: Historical research in marketing management, (pp. 160-211). 2018
Persistent link: https://www.econbiz.de/10011926747
Cover Image
Customer delight : a review and agenda for research
Barnes, Donald C.; Krallman, Alexandra - In: Journal of marketing theory and practice : JMTP 27 (2019) 2, pp. 174-195
Persistent link: https://www.econbiz.de/10012181615