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Targeting smart shoppers : a cross-country model

Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: Journal of business economics and management 21 (2020) 3, pp. 679-705

The purpose of this article is to provide a robust and consistent cross-country measurement of the smart-shopper self-concept. Drawing on existing single-country studies, our work extends research by validating a pioneer cross-country scale that measures the smart-shopping mechanism in a...

Persistent link: https://www.econbiz.de/10012270511

Exploring the link between brand love and engagement through a qualitative approach

Gómez-Suárez, Mónica; Alonso, Luis Enrique; Campo, Sara - In: International journal of business environment : IJBE 8 (2016) 4, pp. 367-384

Persistent link: https://www.econbiz.de/10011663951

Store brand evaluative process in an international context

Gómez-Suárez, Mónica; Quinones, Myriam; Yagüe … - In: International journal of retail & distribution management 44 (2016) 7, pp. 754-771

Persistent link: https://www.econbiz.de/10011595594

How individual value structures shape smart shopping experience and brand choices : an international perspective

Gómez-Suárez, Mónica; Quiñones, Myriam; Yagüe … - In: European journal of international management : EJIM 13 (2019) 4, pp. 515-532

Persistent link: https://www.econbiz.de/10012065239

Conceptualization and measurement of smart shopping

Quinones, Myriam; Gómez-Suárez, Mónica; Yagüe … - In: Predicting trends and building strategies for consumer …, (pp. 211-225). 2019

Persistent link: https://www.econbiz.de/10012023239

Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions

Gómez-Suárez, Mónica; Veloso, Mónica - In: Journal of vacation marketing 30 (2024) 2, pp. 311-326

Persistent link: https://www.econbiz.de/10014631946

Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention

Gómez-Suárez, Mónica; Veloso, Mónica - In: Brand, Label, and Product Intelligence : Second …, (pp. 247-258). 2022

Persistent link: https://www.econbiz.de/10013338086

Customer experience in the hotel industry : a systematic literature review and research agenda

Veloso, Mónica; Gómez-Suárez, Mónica - In: International journal of contemporary hospitality management 35 (2023) 8, pp. 3006-3028

Persistent link: https://www.econbiz.de/10014314899

Technology : a strategic imperative for successful retailers

Quinones, Myriam; Gómez-Suárez, Mónica; Cruz Roche, … - In: International journal of retail and distribution management 51 (2023) 4, pp. 546-566

Persistent link: https://www.econbiz.de/10014281083

Social media content strategy in hospitality : the impact of experiential posts and response congruence on engagement, hotel image, and booking intention

Veloso, Mónica; Ieva, Marco; Gómez-Suárez, Mónica - In: Journal of hospitality marketing & management 33 (2024) 1, pp. 57-77

Persistent link: https://www.econbiz.de/10014438602