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Consumer responses to elimination of overpackaging on private label products
Monnot, Elisa; Parguel, Béatrice; Reniou, Fanny - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 329-349
Persistent link: https://www.econbiz.de/10011298832
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The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage
Bezençon, Valéry; Etemad-Sajadi, Reza - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 314-328
Persistent link: https://www.econbiz.de/10011298834
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Social responsibility and its differential effects on the retailers' portfolio of private label brands
Tofighi, Maryam; Bodur, H. Onur - In: International journal of retail & distribution management 43 (2015) 4/5, pp. 301-313
Persistent link: https://www.econbiz.de/10011298836
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes; González-Benito, Oscar; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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Thai consumers' purchase decisions and private label brands
Kandapa Thanasuta - In: International journal of emerging markets 10 (2015) 1, pp. 102-121
Persistent link: https://www.econbiz.de/10011348533
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The development of a consumer value proposition of private label brands and the application thereof in a South African retail context
Beneke, Justin; Carter, Stephen - In: Journal of retailing and consumer services 25 (2015), pp. 22-35
Persistent link: https://www.econbiz.de/10011313610
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Testing the decoy effect in the presence od store brands
Sellers Rubio, Ricardo; Nicolau-Gonzalbez, Juan-Luis - In: International journal of retail & distribution management 43 (2015) 1, pp. 113-125
Persistent link: https://www.econbiz.de/10010526583
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Brand equity and store brand tiers : an analysis on an experimental design
González-Benito, Óscar; Martos-Partal, Mercedes; … - In: International journal of market research : JMRS ; the … 57 (2015) 1, pp. 73-94
Persistent link: https://www.econbiz.de/10010529569
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Building private labels into strong brands
Senthilvelkumar, K. R.; Jawahar, P. David - In: The IUP journal of brand management : IJBRM 10 (2013) 2, pp. 42-63
Persistent link: https://www.econbiz.de/10009772588