Narrow search
Showing 61 - 70 of 139,847
Cover Image
Unbranding : threat to brands, opportunity for generics and store brands
Mayer, Peter; Vambery, Robert G. - In: The journal of consumer marketing 30 (2013) 2, pp. 140-149
Persistent link: https://www.econbiz.de/10009747197
Cover Image
The relationship between national brand and private label food products : prices, promotions, recessions, and recoveries
Volpe, Richard - 2011
Persistent link: https://www.econbiz.de/10009735319
Cover Image
Price competition and store competition : store brands vs national brand
Choi, Sungchul; Fredj, Karima - In: European journal of operational research : EJOR 225 (2013) 1, pp. 166-178
Persistent link: https://www.econbiz.de/10009706132
Cover Image
The impact of food environment on private label versus branded produce choice
Schroeter, Christiane; Cai, Xiaowei - In: Journal of agricultural & food industrial organization 10 (2012) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10009720504
Cover Image
Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
Cover Image
Front-of-package product labels : influences of varying nutritional food labels on parental decisions
Bui, M̃y; Kaltcheva, Velitchka D.; Patino, Anthony; … - In: The journal of product & brand management 22 (2013) 5/6, pp. 352-361
Persistent link: https://www.econbiz.de/10010224845
Cover Image
Private and national brand consumers' images of fashion stores
Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: The journal of product & brand management 22 (2013) 5/6, pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Cover Image
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann; Chebat, Jean-Charles - In: Journal of retailing 89 (2013) 4, pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
Cover Image
Is product innovation as effective for private labels as it is for national brands?
Abril Barrie, Carmen; Martos-Partal, Mercedes - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 337-349
Persistent link: https://www.econbiz.de/10010226647
Cover Image
Does consumers' personal involvement have an influence on store brand buying proneness?
Gendel-Guterman, Hanna; Levy, Shalom - In: The journal of consumer marketing 30 (2013) 7, pp. 553-562
Persistent link: https://www.econbiz.de/10010232016