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Running head : management overview of scent as a marketing communications tool
Clark, Paul; Esposito, Mark - 2009
Persistent link: https://www.econbiz.de/10003911151
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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The new marketing myopia
Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. - 2009
Persistent link: https://www.econbiz.de/10003912956
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The marketing concept, patient dumping and EMTALA
Bonnici, Joseph - In: International journal of pharmaceutical and healthcare … 1 (2007) 3, pp. 234-246
Persistent link: https://www.econbiz.de/10003937261
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Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003976560
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From market orientation to stakeholder orientation
Ferrell, Odies C.; Gonzalez-Padron, Tracy L.; Hult, G. … - In: Journal of public policy & marketing : JPP & M ; an … 29 (2010) 1, pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
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Marketing strategy : a decision-focused approach
Walker, Orville C.; Mullins, John W. - 2011 - 7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
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Confucian/chopsticks marketing
Fam, Kim Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2009), pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
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Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.; Wooliscroft, Ben; Higham, James - In: Journal of macromarketing : examining the interactions … 30 (2010) 2, pp. 160-170
Persistent link: https://www.econbiz.de/10003988178