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Essentials of marketing : a ma...
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Kotler, Philip
138
Bruhn, Manfred
118
Tadajewski, Mark
93
Homburg, Christian
85
Meffert, Heribert
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Sheth, Jagdish N.
81
Pepels, Werner
67
Hunt, Shelby D.
65
Keller, Kevin Lane
46
Kumar, V.
46
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43
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41
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39
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37
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36
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36
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35
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35
Lusch, Robert F.
35
Burmann, Christoph
32
Jones, D. G. Brian
32
Maclaran, Pauline
31
Vrontis, Demetris
31
Armstrong, Gary
30
Berndt, Ralph
30
Piercy, Nigel
29
Belz, Christian
28
Shaw, Eric H.
28
Huber, Frank
27
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27
Peter, Jerome Paul
27
Reinecke, Sven
27
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26
Fritz, Wolfgang
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American Marketing Association
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
19
European Society for Opinion and Marketing Research
18
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Duncker & Humblot
11
Edward Elgar Publishing
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Erasmus Research Institute of Management
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Verlag Franz Vahlen
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Verlag Dr. Kovač
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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7
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Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
Uni-Taschenbücher GmbH
6
Universität St. Gallen
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
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5
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5
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5
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4
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4
Erich-Schmidt-Verlag <Berlin>
4
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4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
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Journal of business research : JBR
355
Industrial marketing management : the international journal for industrial and high-tech firms
303
SpringerLink / Bücher
257
Journal of strategic marketing
204
Journal of marketing management : MM
170
European journal of marketing : EJM
158
Journal of the Academy of Marketing Science
156
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Europäische Hochschulschriften / 5
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118
The journal of business & industrial marketing
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112
Journal of marketing communications
107
Marketing Intelligence & Planning
97
Journal of historical research in marketing
95
Gabler Edition Wissenschaft
91
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90
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Journal of retailing and consumer services
79
Springer eBook Collection
78
Springer eBook Collection / Business and Economics
72
Journal of macromarketing : examining the interactions among markets, marketing, and society
67
Marketing : ZFP ; journal of research and management
66
Lehrbuch
65
Journal of marketing research : JMR
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
AMS review : official publication of the Academy of Marketing Science
61
The journal of brand management : an international journal
61
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
59
The marketing review
58
International marketing review
52
Journal of advertising research
49
Journal of business economics : JBE
49
Business horizons
48
Psychology & marketing
48
Asia Pacific journal of marketing and logistics
47
Legends in marketing
47
Marketing letters : a journal of research in marketing
47
Journal of global marketing
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
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ECONIS (ZBW)
19,041
USB Cologne (EcoSocSci)
728
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RePEc
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EconStor
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BASE
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OLC EcoSci
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91
Running head : management overview of scent as a marketing communications tool
Clark, Paul
;
Esposito, Mark
-
2009
Persistent link: https://www.econbiz.de/10003911151
Saved in:
92
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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93
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
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94
Praxisrelevanz von Marketingforschung : eine empirische Analyse der Einflussfaktoren und des Zusammenhangs mit wissenschaftlicher Relevanz
Koch, Matthias
-
2010
Persistent link: https://www.econbiz.de/10008697240
Saved in:
95
The marketing concept, patient dumping and EMTALA
Bonnici, Joseph
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
3
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003937261
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96
Enhancing knowledge development in marketing ; Vol. 20
Kamins, Michael A.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976560
Saved in:
97
From market orientation to stakeholder orientation
Ferrell, Odies C.
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
1
,
pp. 93-96
Persistent link: https://www.econbiz.de/10003979331
Saved in:
98
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Mullins, John W.
-
2011
-
7. ed. , international student ed.
Persistent link: https://www.econbiz.de/10003953957
Saved in:
99
Confucian/chopsticks marketing
Fam, Kim Shyan
;
Yang, Zhilin
;
Hyman, Mike
- In:
Journal of business ethics : JOBE
88
(
2009
),
pp. 393-397
Persistent link: https://www.econbiz.de/10003958811
Saved in:
100
Sustainable market orientation : a new approach to managing marketing strategy
Mitchell, Robert W.
;
Wooliscroft, Ben
;
Higham, James
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10003988178
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