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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008648927
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Komunikacja rynkowa : ewolucja, wyzwania, szanse
Pilarczyk, Bogna (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008648928
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Editorial: Marketing communications and consumer behavior : introduction to the special issue from the 2009 La Londe conference
Barnier, Virginie De; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10008806373
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International marketing : strategy and theory
Onkvisit, Sak; Shaw, John J. - 2009 - 5. ed.
Persistent link: https://www.econbiz.de/10003585598
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Integrierte Steuerung des Multikanalvertriebs in Banken
Stillfried, Christoph von - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003591366
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The impact of theory on representations of the consumer and the marketing organisation
Maclaran, Pauline (contributor) - 2008
Persistent link: https://www.econbiz.de/10003605099
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Broadening the concept of marketing
Kotler, Philip; Levy, Sidney J. - 2008
Persistent link: https://www.econbiz.de/10003609467
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From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian - 2008
Persistent link: https://www.econbiz.de/10003610650
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Applicability of marketing concepts and management activities in the Third Word : an empirical investigation
Akaah, Ishmael P.; Dadzie, Kofi Q.; Riordan, Edward A. - 2008
Persistent link: https://www.econbiz.de/10003611078
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Integrating e-commerce into existing export marketing theories : a contingency model
Karavdic, Munib; Gregory, Gary - 2008
Persistent link: https://www.econbiz.de/10003611106