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What makes consumers repeat consumption internet celebrity restaurant?
Tang, Jianxiong; Xie, Liping; Sun, Qiao; Liu, Xian - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4073-4098
Persistent link: https://www.econbiz.de/10014430080
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
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Delicious promoter of the restaurant business : measuring impact of supply chain, brand personality and CSR on brand equity development
Huang, Yung-Chuan - In: Asia Pacific journal of marketing and logistics 35 (2023) 10, pp. 2521-2537
Persistent link: https://www.econbiz.de/10014430264
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What's on the menu? : how celebrity chef brands create happiness
Rodrigues, Paula Cristina Lopes; Brochado, Ana; Sousa, Ana - In: European journal of marketing 57 (2023) 9, pp. 2513-2543
Persistent link: https://www.econbiz.de/10014448558
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The effect of brand experiences and relational benefits on loyalty in the fast-food restaurants
Dandis, Ala' Omar; Wallace-Williams, Donna Marie; Ni, … - In: The TQM journal : the international review of … 35 (2023) 7, pp. 2028-2051
Persistent link: https://www.econbiz.de/10014380895
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Does gastronomy brand image affect the perceived emotional value and tour satisfaction?
Aydın, Melih; Sarı Gök, Hatice; Şalvarcı, Simge - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 1, pp. 366-397
Persistent link: https://www.econbiz.de/10013464977
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Restaurant innovativeness and brand attachment : the role of memorable brand experience
Teng, Hsiu-Yu; Chen, Chien-Yu - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 5, pp. 827-850
Persistent link: https://www.econbiz.de/10014292009
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The effects of consumer brand authenticity, brand image, and age on brand loyalty in time-honored restaurants : findings from SEM and fsQCA
Xu, Jing; Prayag, Girish; Song, Hanqun - In: International journal of hospitality management 107 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10014227671
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Esoteric governance mechanism and collective brand equity creation in confederated organizations : evidence from an emerging economy
Basu, Shubhabrata; Pereira, Vijay; Sinha, Paresha; … - In: Journal of business research : JBR 149 (2022), pp. 217-230
Persistent link: https://www.econbiz.de/10013325589
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How does gastronomy information presentation quality in social media affect the gastronomy destination image formation of travelers? : a study on three gastronomy cities
Akar, Erkan; Ögel, İlkin Yaran; Medetoğlu, Birgül - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 903-922
Persistent link: https://www.econbiz.de/10015049481