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Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.; Shultz, Clifford J.; Kilbourne, … - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
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Marketization and foucault
Özgün, Aras; Dholakia, Nikhilesh; Atik, Deniz - In: Global business review 18 (2017) 3, pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
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Our obsolete marketing mentality : George Fisk, meet Karl Polanyi
Benton, Raymond - In: Journal of macromarketing 41 (2021) 1, pp. 88-103
Persistent link: https://www.econbiz.de/10012485419
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Some Problems in market distribution
Shaw, Arch Wilkinson - 1915
Persistent link: https://www.econbiz.de/10000383397
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Marketing theory : distinguished contributions
Fisk, Raymond P.; Brown, Stephen - 1984
Persistent link: https://www.econbiz.de/10000332325
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The development of marketing thought
Bartels, Robert D. W. - 1962
Persistent link: https://www.econbiz.de/10000674766
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The history of marketing thought
Bartels, Robert; Bartels, Robert D. W. - 1976 - 2. ed.
Persistent link: https://www.econbiz.de/10000042160
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Concepts of marketing management
Seibert, Joseph C. - 1973
Persistent link: https://www.econbiz.de/10000048775