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Enhancing organizational capacity through the use of social media
Sun, Rui; Asencio, Hugo; Reid, Julie - In: Cases on strategic social media utilization in the …, (pp. 262-300). 2015
Persistent link: https://www.econbiz.de/10010507809
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Social media audits : achieving deep impact without sacrificing the bottom line
Gattiker, Urs E. - 2014
Persistent link: https://www.econbiz.de/10010483930
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Small business smarts : building buzz with social media
O'Leary, Steve; Sheehan, Kim Bartel; Lentz, Sterling - 2011
Persistent link: https://www.econbiz.de/10009274089
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Exploring the role of social media in importing logics across social contexts : the case of IT SMEs in Iran
Mohajerani, Ali; Baptista, João; Nandhakumar, Joe - In: Technological forecasting & social change : an … 95 (2015), pp. 16-31
Persistent link: https://www.econbiz.de/10011474508
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Social media uptake in Cyprus : or is it just a new fad?
Melanthiou, Yioula; Papasolomou, Ioanna; Komodromos, Marcos - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 312-325
Persistent link: https://www.econbiz.de/10011478425
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How social media applications affect B2B communication and improve business performance in SMEs
Wang, William Yu Chung; Pauleen, David J.; Tingting, Zhang - In: Industrial marketing management : the international … 54 (2016), pp. 4-14
Persistent link: https://www.econbiz.de/10011478701
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Social media as a bridge to e-commerce adoption in SMEs : a systematic literature review
Abed, Salma S.; Dwivedi, Yogesh Kumar; Williams, Michael D. - In: The marketing review 15 (2015) 1, pp. 39-57
Persistent link: https://www.econbiz.de/10011407081
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Social media practices in SME marketing activities : a theoretical framework and research agenda
Atanassova, Iva; Clark, Lilian - In: Journal of customer behaviour 14 (2015) 2, pp. 163-183
Persistent link: https://www.econbiz.de/10011412327
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Management's contribution to Internet Commerce benefit - experiences of online small businesses
Poon, Simpson - In: Managing information technology in small business : …, (pp. 279-298). 2002
Persistent link: https://www.econbiz.de/10001761679
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The perception of using social media : a comparison of entrepreneurs implementing CSR in managerial practice and other entrepreneurs in selected V4 countries
Metzker, Zdenko; Belás, Jaroslav; Amoah, John - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 191-203
Persistent link: https://www.econbiz.de/10013161853