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Brand identity and positioning
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Luxury goods
25
Luxusgüter
25
Brand management
19
Markenführung
19
Consumer behaviour
14
Konsumentenverhalten
14
Markenartikel
13
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11
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6
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6
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4
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4
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4
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3
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3
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3
Luxusgut
3
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3
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3
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3
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3
Wirtschaftswachstum
3
Brand image
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CSR
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2
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2
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2
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English
34
German
2
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2
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Kapferer, Jean-Noël
38
Valette-Florence, Pierre
5
Bastien, Vincent
4
Michaut-Denizeau, Anne
3
Tabatoni, Olivier
2
Ahearne, Michael
1
Azoulay, Audrey
1
Brexendorf, Tim Oliver
1
Cailleux, Hugues
1
Gyomlai, Moumita Das
1
Ijaouane, Vincent
1
Kernstock, Joachim
1
Klippert, Cindy
1
Laurent, Gilles
1
Leproux, Lara
1
Mignot, Charles
1
Pavillet, Marie-France
1
Powell, Shaun M.
1
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
Business horizons
2
The journal of product & brand management
2
Brand management ; Vol. 2
1
City branding : theory and cases
1
Handbuch Mergers & Acquisitions Management
1
Journal of brand management: advanced collections
1
Journal of personal selling & sales management : JPSSM
1
Journal of revenue and pricing management
1
Journal of strategic management education : JSME
1
Les cahiers de recherche / HEC Paris
1
Luxury marketing : a challenge for theory and practice
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Revue française de gestion : hommes et techniques
1
Sustainable luxury : managing social and environmental performance in iconic brands
1
The Routledge companion to contemporary brand management
1
The brand challenge : adapting branding to sectorial imperatives
1
The definitive book of branding
1
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ECONIS (ZBW)
38
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The luxury strategy : break the rules of marketing to build luxury brands
Kapferer, Jean-Noël
;
Bastien, Vincent
-
2009
Persistent link: https://www.econbiz.de/10003739843
Saved in:
2
What name after a merger or acquisition?
Kapferer, Jean-Noël
- In:
Handbuch Mergers & Acquisitions Management
,
(pp. 1133-1145)
.
2006
Persistent link: https://www.econbiz.de/10003276087
Saved in:
3
The specificity of luxury management : turning marketing upside down
Kapferer, Jean-Noël
;
Bastien, Vincent
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003847248
Saved in:
4
Is CRM for luxury brands?
Cailleux, Hugues
;
Mignot, Charles
;
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 406-412
Persistent link: https://www.econbiz.de/10003847300
Saved in:
5
Is the luxury industry really a financer's dream
Kapferer, Jean-Noël
;
Tabatoni, Olivier
-
2010
Persistent link: https://www.econbiz.de/10008669289
Saved in:
6
Paris as a brand
Kapferer, Jean-Noël
- In:
City branding : theory and cases
,
(pp. 184-189)
.
2011
Persistent link: https://www.econbiz.de/10008809250
Saved in:
7
The new strategic brand management : creating and sustaining brand equity long term
Kapferer, Jean-Noël
-
2008
-
4. ed.
Persistent link: https://www.econbiz.de/10003534711
Saved in:
8
Do brand personality scales really measure brand personality?
Azoulay, Audrey
;
Kapferer, Jean-Noël
-
2010
Persistent link: https://www.econbiz.de/10003924375
Saved in:
9
Are luxury brands really a financial dream?
Kapferer, Jean-Noël
;
Tabatoni, Olivier
- In:
Journal of strategic management education : JSME
7
(
2011
)
4
,
pp. 271-286
Persistent link: https://www.econbiz.de/10009551520
Saved in:
10
Developing luxury brands within luxury groups : synergies without dilution?
Ijaouane, Vincent
;
Kapferer, Jean-Noël
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
1
,
pp. 24-29
Persistent link: https://www.econbiz.de/10009490052
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