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Product/customer scope : competition antecedents, performance effects and market context moderations

Pehrsson, Anders - In: European business review : EBR ; the official journal … 23 (2011) 5, pp. 418-433

Persistent link: https://www.econbiz.de/10009356963

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Nachfragerbündelungen als Marketinginstrument : eine modellgestützte Analyse

Voeth, Markus; Weißbacher, Renate - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 7, pp. 864-888

Persistent link: https://www.econbiz.de/10003386972

Conceptually meeting expectations of Generation Y by building personalised-customised hybrid bundles to target action sports consumers

Parris, Denise Linda - In: International journal of revenue management : IJRM 7 (2013) 2, pp. 138-154

Persistent link: https://www.econbiz.de/10009791534

Brand positioning strategies for industrial firms providing customer solutions

Jalkala, Anne Maarit; Keränen, Joona - In: The journal of business & industrial marketing 29 (2014) 3, pp. 253-264

Persistent link: https://www.econbiz.de/10010345206

A product and a price bundle in an efficient choice set : how do choice framing and goal orientation influence preferences?

Sett, Rahul Kumar - In: Journal of marketing theory and practice 22 (2014) 3, pp. 285-298

Persistent link: https://www.econbiz.de/10010392223

Does size matter? : Disentangling consumers' bundling preferences

Agarwal, Manoj Kumar (contributor); … - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001572531

Bundling im Marketing : Potentiale - Strategien - Käuferverhalten

Priemer, Verena M. - 2000

Persistent link: https://www.econbiz.de/10001401277

Optimizing mixed bundle pricing strategy : advance selling and consumer regret

Zhang, Guoquan; Li, Guohao; Shang, Jennifer - In: Omega : the international journal of management science 115 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014304593

The role of mindfulness in responseto product cues and marketing communication

Bayraktar, Ahmet; Uslay, Can; Ndubisi, Nelson Oly - In: International journal of business environment : IJBE 7 (2015) 4, pp. 347-372

Persistent link: https://www.econbiz.de/10011541341

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