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Special issue: Corporate reputation as anticipated corporate conduct

Helm, Sabrina (contributor) - 2009

Persistent link: https://www.econbiz.de/10003886502

Outstanding! : 47 ways to make your organization exceptional

Miller, John G. - 2010

The bestselling author of "QBQ!" shows how anyone can use the unlimited potential of accountability to create an outstanding organization. Miller's newest book offers practical ideas for creating a distinguished group with which customers will want to work

Persistent link: https://www.econbiz.de/10003889991

Motivating employees to "live the brand" : a comparative case study of employer brand attractiveness within the firm

Maxwell, Rachael; Knox, Simon - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 893-907

Persistent link: https://www.econbiz.de/10003902354

How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications

Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925

Persistent link: https://www.econbiz.de/10003902375

Special issue: corporate branding, identity and communications

Melewar, T. C. (contributor) - 2006

Persistent link: https://www.econbiz.de/10003458847

Integrating corporate branding and sociological paradigms : a literature study

Hulberg, Jon - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 60-73

Persistent link: https://www.econbiz.de/10003458909

The importance of corporate brand personality traits to a successful 21st century business

Keller, Kevin Lane; Richey, Keith - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 74-81

Persistent link: https://www.econbiz.de/10003458910

Retaining employees for service competency : the role of corporate brand identity

Wheeler, Anthony R.; Richey, R. Glenn; Tokkman, Mert; … - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 96-113

Persistent link: https://www.econbiz.de/10003458919

Using internal marketing to ignite the corporate brand : the case of the UK retail bank industry

Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 177-195

Persistent link: https://www.econbiz.de/10003458928

The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid; Kimberly, John Robert - 2008

Persistent link: https://www.econbiz.de/10003463212

A service of the

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