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Self-esteem, life-satisfaction and materialism: effects of advertising images on Chinese college students
Zhou, Shuhua; Xue, Fei; Zhou, Peiqin - In: New directions in international advertising research, (pp. 243-261). 2002
Persistent link: https://www.econbiz.de/10001785333
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VISUAL DIFFERENCES IN U.S. AND CHINESE TELEVISION COMMERCIALS
Zhou, Shuhua; Xue, Fei; Xue, Fei; Zhou, Peiqin - In: Journal of advertising : official publication of the … 34 (2005) 1, pp. 112
Persistent link: https://www.econbiz.de/10008116835
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The effects of product involvement and prior experience on Chinese consumers’ responses to online word of mouth
Xue, Fei; Zhou, Peiqin - In: Journal of international consumer marketing 23 (2011) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10008858059
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Examining third-person perceptions in the context of sexually oriented advertising
Pan, Po-lin; Meng, Juan; Zhou, Shuhua - In: Journal of promotion management : JPM 18 (2012) 2, pp. 189-208
Persistent link: https://www.econbiz.de/10009560051
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Do the little emperors rule? Comparing informativeness and appeal types in Chinese, American, and French magazine advertising
Zheng, Lu; Phelps, Joseph E.; Pasadeos, Yorgo; Zhou, Shuhua - In: Cross-cultural buyer behavior, (pp. 159-177). 2007
Persistent link: https://www.econbiz.de/10003478321
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The impact of self-construal and message frame valence on reactance : a cross-cultural study in charity advertising
Xu, Jie - In: International journal of advertising : the review of … 38 (2019) 3, pp. 405-427
Persistent link: https://www.econbiz.de/10012200267
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Moral emotions and self-construal in charity advertising : communication on focus
Xu, Jie - In: Journal of promotion management : JPM 23 (2017) 4, pp. 557-574
Persistent link: https://www.econbiz.de/10011799278
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The impact of guilt and shame in charity advertising : the role of self-construal
Xu, Jie - In: Journal of philanthropy and marketing 27 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013093300
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How success and uncertainty compel interest in related goods : playoff probability and out-of-market television viewership in the National Football League
Tainsky, Scott; Xu, Jie; Mills, Brian; Salaga, Steven - In: Review of industrial organization : RIO 48 (2016) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10011438283
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Spillover benefits to local enthusiasm : increases in league-wide interest as a consequence of local sports team competitiveness
Tainsky, Scott; Xu, Jie; Salaga, Steven; Mills, Brian M. - In: Journal of economics & business 74 (2014), pp. 1-10
Persistent link: https://www.econbiz.de/10010421617