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Does having a market orientation lead to higher levels of relationship commitment and business performance? : evidence from the Korean robotics industry
Taylor, Charles Raymond; Kim, Kyung Hoon; Ko, Eunju; … - In: Industrial marketing management : the international … 37 (2008) 7, pp. 825-832
Persistent link: https://www.econbiz.de/10003781855
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Factors that influence multinational corporations' control of their operations in foreign markets : an empirical investigation
Dong, Beibei; Zou, Shaoming; Taylor, Charles Raymond - In: Journal of international marketing 16 (2008) 1, pp. 98-119
Persistent link: https://www.econbiz.de/10003771408
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Does DTC advertising provide information or create market power? Evidence from the US and New Zealand
Taylor, Charles Raymond; Capella, Michael L.; Kozup, John C. - In: Cross-cultural buyer behavior, (pp. 9-30). 2007
Persistent link: https://www.econbiz.de/10003478095
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Special issue on advertising regulation and self-regulation
Taylor, Charles Raymond (contributor) - 2009
Persistent link: https://www.econbiz.de/10003931071
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The advertising regulation and self-regulation issues ripped from the headlines with (sometimes missed) opportunities for disciplined multidisciplinary research
Rotfeld, Herbert Jack; Taylor, Charles Raymond - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 5-14
Persistent link: https://www.econbiz.de/10003931087
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Art for the sake of the corporation : Audi, BMW Group, DaimlerCrysler, Montblanc, Siemens, and Volkswagen help explore the effect of sponsorship on corporate reputations
Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles Raymond - In: Journal of advertising research 50 (2010) 1, pp. 77-90
Persistent link: https://www.econbiz.de/10003971437
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Can comparative advertising be effective in Germany? : a tale of two campaigns
Schwaiger, Manfred; Rennhak, Carsten; Taylor, Charles … - In: Journal of advertising research 47 (2007) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10003609556
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Do pharmaceutical marketing activities raise prices? : evidence from five major therapeutic classes
Capella, Michael L.; Taylor, Charles Raymond; Campbell, … - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 2, pp. 146-161
Persistent link: https://www.econbiz.de/10003923111
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The state of methodological practice in international marketing research
Taylor, Charles Raymond; Bowen, C. Luke; Bang, Hae-kyong - In: Measurement and research methods in international marketing, (pp. 143-167). 2011
Persistent link: https://www.econbiz.de/10009377915
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Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011
Persistent link: https://www.econbiz.de/10009377921