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The effect of image richness on customer engagement : evidence from Sina Weibo
Zhao, Lu; Zhang, Mingli; Ming, Yaxin; Niu, Tao; Wang, Yu - In: Journal of business research : JBR 154 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10013468679
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A framework for transitioning brand trust to brand love
Marmat, Geeta - In: Management decision 61 (2023) 6, pp. 1554-1584
Persistent link: https://www.econbiz.de/10014309616
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The role of perceived value in football club branding : a developing league perspective
Amu, Prince Yao; Narteh, Bedman; Kodua, Prince - In: African journal of economic and management studies 15 (2024) 3, pp. 557-571
Persistent link: https://www.econbiz.de/10015064596
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The effect of the synchrony experience on product evaluation
Ye, Xiaoyin; Guo, Zhaoyang; Ye, Jun - In: Journal of business research : JBR 108 (2020), pp. 247-258
Persistent link: https://www.econbiz.de/10012175311
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Teacher effects on complex cognitive skills and social-emotional competencies
Kraft, Matthew A. - In: Journal of human resources : JHR 54 (2019) 1, pp. 1-36
Persistent link: https://www.econbiz.de/10011981129
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The broad embrace of luxury : hedonic potential as a driver of brand extendibility
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 608-618
Persistent link: https://www.econbiz.de/10003936178
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The effects of visual enhancement on attribute/benefit desirability and brand perception measures : implications for reliability and validity
Clancy, Kevin J.; Rabino, Samuel - In: Journal of advertising research 47 (2007) 1, pp. 95-102
Persistent link: https://www.econbiz.de/10003609584
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Personalisierung und Emotionalisierung von globalen Marken : eine Untersuchung am Beispiel der Automobilindustrie in Japan, Deutschland und den USA
Michelfelder, Gerrit Christoph - 2007
Persistent link: https://www.econbiz.de/10003963703
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Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh; Spinelli, Gabriella - In: Journal of fashion marketing and management 16 (2012) 4, pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
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Brands we love to hate : differences in perceived versus observed driver behaviors
Story, John - In: Journal of marketing theory and practice : JMTP 28 (2020) 3, pp. 242-255
Persistent link: https://www.econbiz.de/10012483458