Similar Search Results

De Jans, Steffi; Hudders, Liselot - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 1-19

Persistent link: https://www.econbiz.de/10012432329

Redondo, Ignacio - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1671-1688

Persistent link: https://www.econbiz.de/10009676124

Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68

Persistent link: https://www.econbiz.de/10011433833

Waiguny, Martin K. J.; Terlutter, Ralf - In: Breaking new ground in theory and practice, (pp. 35-51). 2011

Persistent link: https://www.econbiz.de/10009380035

Verhellen, Yann; Oates, Caroline; Pelsmacker, Patrick de; … - In: The changing roles of advertising : [extended versions …, (pp. 379-390). 2013

Persistent link: https://www.econbiz.de/10009773921

Hang, Haming - In: Journal of advertising research 54 (2014) 2, pp. 192-199

Persistent link: https://www.econbiz.de/10010383783

Hang, Haiming; Auty, Susan - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 65-72

Persistent link: https://www.econbiz.de/10008909932

Aggarwal, Vijita Singh; Khurana, Shefali - In: Application of gaming in new media marketing, (pp. 56-76). 2019

Persistent link: https://www.econbiz.de/10011913775

Rathee, Rupa; Rajain, Pallavi - In: Application of gaming in new media marketing, (pp. 77-94). 2019

Persistent link: https://www.econbiz.de/10011913776

Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84

Persistent link: https://www.econbiz.de/10011298746

A service of the