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Schultz, Don E.; Tannenbaum, Stanley I. - 1988 - 2. ed

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Schultz, Don E.; Tannenbaum, Stanley I.; Allison, Anne - 1996 - 3. ed.

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Lauterborn, Robert F. - In: Across the board 36 (1999) 2, pp. 11

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Book, Albert C.; Cary, Norman D.; Tannenbaum, Stanley I. - 1996 - 3. ed. / rev. by Frank R. Brady

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Schultz, Don E. - In: Integrated brand marketing and measuring returns, (pp. 58-93). 2010

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Schultz, Don E. - In: Scenarios in marketing : from vision to decision, (pp. 119-137). 2006

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Schultz, Don E. - In: Handbook of business-to-business marketing, (pp. 165-181). 2012

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Schultz, Don E. - In: Journal of Indian business research 5 (2013) 1, pp. 10-16

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Schultz, Don E. - In: Journal of marketing theory and practice 22 (2014) 2, pp. 143-146

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Schultz, Don E. - In: Managing customer relationships : a strategic framework, (pp. 172-179). 2004

Persistent link: https://www.econbiz.de/10002184504