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Return on quality : measuring...
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1
Return on quality (ROQ) : making service quality financially accountable
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy
-
1994
Persistent link: https://www.econbiz.de/10000888243
Saved in:
2
Determining the return on quality (ROQ)
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy L.
- In:
Handbuch Dienstleistungsmanagement : von der …
,
(pp. 873-898)
.
2001
Persistent link: https://www.econbiz.de/10001599043
Saved in:
3
Return on Quality (ROQ): Making Service Quality Financially Accountable
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy L.
- In:
Journal of marketing
59
(
1995
)
2
,
pp. 58-70
Persistent link: https://www.econbiz.de/10005997274
Saved in:
4
Return on Quality: Measuring the Financial Impact of Your Company's Quest for Quality
Rust, Roland T.
;
Zahorik, Anthony J.
;
Keiningham, Timothy L.
- In:
Interfaces : the INFORMS journal on the practice of …
24
(
1994
)
6
,
pp. 120
Persistent link: https://www.econbiz.de/10006343505
Saved in:
5
Customer Satisfaction, Customer Retention, and Market Share
Rust, Roland T.
;
Zahorik, Anthony J.
- In:
Journal of retailing
69
(
1993
)
2
,
pp. 193-215
Persistent link: https://www.econbiz.de/10006638515
Saved in:
6
Why Improving Quality Doesn't Improve Quality (Or Whatever Happened to Marketing?)
Kordupleski, Raymond E.
;
Rust, Roland T.
;
Zahorik, …
- In:
California management review : CMR
35
(
1993
)
3
,
pp. 82-95
Persistent link: https://www.econbiz.de/10006639897
Saved in:
7
Beyond traditional word-of-mouth : an expanded model of customer-driven influence
Blazevic, Vera
;
Hammedi, Wafa
;
Garnefeld, Ina
;
Rust, …
- In:
Journal of service management
24
(
2013
)
3
,
pp. 294-313
Persistent link: https://www.econbiz.de/10009765055
Saved in:
8
The unintended consequences of attitudinal word-of-mouth drivers
Keiningham, Timothy
;
Rust, Roland T.
;
Lariviere, Bart
; …
- In:
Marketing accountability for marketing and …
,
(pp. 263-276)
.
2021
Persistent link: https://www.econbiz.de/10012654243
Saved in:
9
THE BOTTOM LINE ON QUALITY
Keiningham, Timothy L.
;
Rust, Roland T.
;
Weems, M.Marshall
- In:
Financial executive : FE
10
(
1994
)
5
,
pp. 50-55
Persistent link: https://www.econbiz.de/10006637174
Saved in:
10
A nonhierarchical brand switching model for inferring market structure
Zahorik, Anthony J.
- In:
European Journal of Operational Research
76
(
1994
)
2
,
pp. 344-358
Persistent link: https://www.econbiz.de/10005151928
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