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Urde, Mats - In: Management decision : MD 47 (2009) 4, pp. 616-638

Persistent link: https://www.econbiz.de/10009524547

Urde, Mats - In: The journal of brand management : an international journal 20 (2012/13) 9, pp. 742-761

Persistent link: https://www.econbiz.de/10010234941

Balmer, John M. T.; Greyser, Stephen A.; Urde, Mats - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 137-161

Persistent link: https://www.econbiz.de/10003458924

Balmer, John M. T.; Greyser, Stephen A.; Urde, Mats - 2006

Persistent link: https://www.econbiz.de/10003374067

Baumgarth, Carsten; Merrilees, Bill; Urde, Mats - In: Marketing review St. Gallen : Marketingfachzeitschrift … 28 (2011) 1, pp. 8-13

Persistent link: https://www.econbiz.de/10008841606

Urde, Mats; Greyser, Stephen A.; Balmer, John M. T. - In: The journal of brand management : an international journal 15 (2007/08) 1, pp. 4-19

Persistent link: https://www.econbiz.de/10003541530

Urde, Mats; Baumgarth, Carsten; Merrilees, Bill - In: Journal of business research : JBR 66 (2013) 1, pp. 13-20

Persistent link: https://www.econbiz.de/10009720407

Baumgarth, Carsten; Merrilees, Bill; Urde, Mats - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 973-980

Persistent link: https://www.econbiz.de/10010194424

Urde, Mats; Koch, Christian - In: Impulse für die Markenpraxis und Markenforschung : …, (pp. 351-371). 2012

Persistent link: https://www.econbiz.de/10010196299

Urde, Mats; Greyser, Stephen A. - In: The journal of brand management : an international journal 23 (2016) 1, pp. 89-117

Persistent link: https://www.econbiz.de/10011482901