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Marketing strategy
Ferrell, Odies C.; Hartline, Michael D. - 2008 - 4. ed., Internat. student ed.
Persistent link: https://www.econbiz.de/10004883859
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Getting it right the second time : remarketing strategies that have turned failures into successes
Gershman, Michael - 2000
Persistent link: https://www.econbiz.de/10004766070
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Marketing in the era of accountability : identifying the marketing practices and metrics that truly increase profitability
Binet, Les; Field, Peter - 2007
Persistent link: https://www.econbiz.de/10004895488
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International marketing strategy : analysis, development and implementation
Doole, Isobel; Lowe, Robin - 2004 - 4. ed.
Persistent link: https://www.econbiz.de/10004445230
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International marketing strategy : analysis, development and implementation
Doole, Isobel; Lowe, Robin - 2008 - 5. ed.
Persistent link: https://www.econbiz.de/10004898217
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The manager's guide to competitive marketing strategies
Paley, Norton - 2006 - 3. ed.
Persistent link: https://www.econbiz.de/10004806815
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Place branding : glocal, virtual and physical identities, constructed, imagined and experienced
Govers, Robert; Go, Frank M. - 2009
Persistent link: https://www.econbiz.de/10004942290
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Marketing through minefields
Kriby, Julia (contributor) - 2008
Persistent link: https://www.econbiz.de/10004927716
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Marketing und Vertrieb : Fundamente für die marktorientierte Unternehmensführung
Winkelmann, Peter - 1999
Persistent link: https://www.econbiz.de/10000677452