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Strategic advertising manageme...
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Elliott, Richard
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Percy, Larry
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Shankar, Avi
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Yannopoulou, Natalia
10
Goulding, Christina
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Davies, Andrea
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Pervan, Simon
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Journal of marketing management : MM
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International journal of advertising : the quarterly review of marketing communications
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Critical perspectives on business and management
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European journal of marketing : EJM
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Qualitative Market Research: An International Journal
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The evolution of brands : from signals of quality to storehouses of trust
3
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2
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2
Journal of consumer behaviour : an international research review
2
Marketing theory
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Antitrust Chronicle
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Cross-cultural buyer behavior
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Handbook of qualitative research methods in marketing
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Industrial engineering : IE ; the magazine for systems Integrators
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International advertising and communication : current insights and empirical findings
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Journal of Business Research
1
Journal of Product & Brand Management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of marketing communications
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Journal of the Market Research Society : JMRS
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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ECONIS (ZBW)
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OLC EcoSci
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USB Cologne (EcoSocSci)
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Other ZBW resources
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RePEc
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BASE
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Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2015
-
3. ed.
Persistent link: https://www.econbiz.de/10011306164
Saved in:
2
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
3
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2005
-
2. ed.
Persistent link: https://www.econbiz.de/10002259732
Saved in:
4
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
5
Strategic brand management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2018
Persistent link: https://www.econbiz.de/10011877047
Saved in:
6
Strategic advertising management
Percy, Larry
;
Rossiter, John R.
;
Elliott, Richard
-
2001
Persistent link: https://www.econbiz.de/10004666885
Saved in:
7
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10013480091
Saved in:
8
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2012
-
4. ed.
Persistent link: https://www.econbiz.de/10013480347
Saved in:
9
Strategic brand management
Elliott, Richard
;
Percy, Larry
-
2007
Persistent link: https://www.econbiz.de/10004877576
Saved in:
10
Strategic advertising management
Percy, Larry
;
Elliott, Richard
-
2009
-
3. ed.
Persistent link: https://www.econbiz.de/10004926730
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