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Reframing customer value in a service-based paradigm : an evaluation of a formative measure in a multi-industry, cross-cultural context

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Service value revisited: Specifying a higher-order, formative measure

Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of business research : JBR 61 (2008) 12, pp. 1278-1292

Persistent link: https://www.econbiz.de/10008880223

Service value revisited: Specifying a higher-order, formative measure

Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of Business Research 61 (2008) 12, pp. 1278-1291

Recent marketing literature pays particular attention to customer value because of the potential impact on customer behavior and, ultimately, firm performance. Whereas some studies conceptualize customer value in a unidimensional manner, more recent approaches take a multidimensional approach,...

Persistent link: https://www.econbiz.de/10005474364

Service value revisited: Specifying a higher-order, formative measure

Ruiz, David Martín; Gremler, Dwayne D.; Washburn, Judith H. - In: Journal of business research : JBR 61 (2008) 12, pp. 1278-1291

Persistent link: https://www.econbiz.de/10008137857