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Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.

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Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.

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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Industrial marketing management : the international … 38 (2009) 4, pp. 459-467

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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of business strategy 31 (2010) 5, pp. 38-48

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Piercy, Nigel; Low, George S.; Cravens, David W. - In: Journal of world business : JWB 46 (2011) 1, pp. 104-115

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Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.

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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: The marketing review 10 (2010) 1, pp. 3-23

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Piercy, Nigel; Cravens, David W.; Lane, Nikala - In: Journal of marketing theory and practice 20 (2012) 1, pp. 7-22

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Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.

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Cravens, David W.; Piercy, Nigel; Baldauf, Artur - In: Journal of marketing management : MM 25 (2009) 1/2, pp. 331-49

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