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Business marketing management...
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Marketingmanagement
16
Marketing
14
Marketing management
10
B-to-B-Marketing
7
Business-to-business marketing
7
USA
6
Portfolio selection
5
Portfolio-Management
5
United States
5
Customer value
4
Kundenwert
4
Logistics
4
Market segmentation
4
Marktsegmentierung
4
Vereinigte Staaten
4
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3
Betriebswirtschaftsstudium
3
Business-to-Business-Marketing
3
Graduate business education
3
Graduate economics education
3
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3
Occupational qualification
3
Qualifikation
3
Wirtschaftsstudium
3
Beziehungsmarketing
2
Industriebetrieb
2
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2
Marketingtheorie
2
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2
Relationship marketing
2
Sales force
2
Salespeople
2
Supplier relationship management
2
Supply‐chain management
2
Verbraucherschutz
2
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2
warehousing selection
2
Absatz
1
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Article
49
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Language
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English
42
Undetermined
27
Author
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Hutt, Michael D.
49
Speh, Thomas W.
38
Walker, Beth A.
19
Moberg, Christopher R.
9
Cutler, Bob D.
5
Kumar, Ajith
5
Reingen, Peter H.
5
Steward, Michelle D.
5
Tarasi, Crina O.
5
Bolton, Ruth N.
4
Gross, Andrew
3
Harrell, Gilbert D.
3
Kapelianis, Dimitri
3
Billett, Matthew T.
2
Bowersox, Donald J.
2
Butaney, Gul T.
2
Frankwick, Gary L.
2
Mentzer, John T.
2
Moyer, Reed
2
Rodriguez, Carlos M.
2
Ronchetto, John R.
2
Selnes, Fred
2
Whipple, Thomas W.
2
Allen, John W.
1
Allen, John William
1
Bond, Edward U.
1
Bonfield, E. H.
1
Brewer, Peter C.
1
Dahlstrom, Robert
1
Johnston, Wesley J.
1
McConocha, Diane M.
1
McNeilly, Kevin M.
1
Muse, William V.
1
Novack, Robert A.
1
Stafford, Edwin R.
1
Ward, James C.
1
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Journal of marketing
6
Journal of business-to-business marketing
5
Journal of the Academy of Marketing Science
4
American Journal of Business
3
Journal of Business & Industrial Marketing
3
Journal of business logistics : JBL
3
MIT sloan management review
3
The journal of business & industrial marketing
3
International journal of physical distribution & logistics management : IJPD & LM
2
Journal of business strategies
2
Sloan management review
2
A Wiley/Hamilton Publication
1
Business perspectives : quarterly journal of the Business Research Bureau
1
Das Beste der Logistik : Innovationen, Strategien, Umsetzungen
1
Handbook of global supply chain management
1
Handbook of marketing and finance
1
International Journal of Physical Distribution & Logistics Management
1
Journal of retailing
1
MSU Business Studies, Division of Research, Graduate School of Business Administration, Michigan State University
1
MSU business topics
1
Managing innovation : the new competitive edge for logistics service providers
1
Marketing strategy processes and tools
1
The Dryden Press series in marketing
1
The International Journal of Logistics Management
1
The international journal of logistics management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
The journal of supply chain management : a global review of purchasing and supply
1
Wiley/ Hamilton series in marketing
1
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Source
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ECONIS (ZBW)
31
OLC EcoSci
19
USB Cologne (EcoSocSci)
11
Other ZBW resources
6
RePEc
2
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1
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
1989
-
3. ed
Persistent link: https://www.econbiz.de/10000758730
Saved in:
2
Industrial marketing management : a strategic view of business markets
Hutt, Michael D.
-
1985
-
2. ed
Persistent link: https://www.econbiz.de/10000686983
Saved in:
3
Industrial marketing management
Hutt, Michael D.
;
Speh, Thomas W.
-
1981
Persistent link: https://www.econbiz.de/10000054970
Saved in:
4
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2007
-
International student ed., 9. ed.
Persistent link: https://www.econbiz.de/10003389132
Saved in:
5
Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 75-94
Persistent link: https://www.econbiz.de/10003507031
Saved in:
6
A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Rodriguez, Carlos M.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 95-102
Persistent link: https://www.econbiz.de/10003507075
Saved in:
7
A commentary on "Undergraduate education : the implications of cross-functional relationships in business marketing ; the skills of high-performing managers"
Butaney, Gul T.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 103-109
Persistent link: https://www.econbiz.de/10003507084
Saved in:
8
A reply to commentaries by Gul T. Butaney and Carlos M. Rodriguez : the business marketing course: a cornerstone in the undergraduate curriculum
Hutt, Michael D.
;
Speh, Thomas W.
- In:
Journal of business-to-business marketing
14
(
2007
)
1
,
pp. 111-114
Persistent link: https://www.econbiz.de/10003507100
Saved in:
9
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
10
Business marketing management : a strategic view of industrial and organizational markets
Hutt, Michael D.
;
Speh, Thomas W.
-
2004
-
8. ed.
Persistent link: https://www.econbiz.de/10001778344
Saved in:
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