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The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C. - In: Journal of media business studies 8 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
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Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick; Sanders, Meghan; Zhao, Xinshu - In: Journal of marketing communications 17 (2011) 4, pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
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Promotional practices of cable news networks : a comparative analysis of new and traditional spaces
Coffey, Amy Jo; Cleary, Johanna - In: JMM : the international journal on media management 13 (2011) 3, pp. 161-176
Persistent link: https://www.econbiz.de/10009373582
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Introducing the Ad ECG : how the set-top box tracks the lifeline of television
Kent, Robert J.; Schweidel, David A. - In: Journal of advertising research 51 (2011) 4, pp. 586-593
Persistent link: https://www.econbiz.de/10009502008
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Promotion in differing cultural contexts : a cross-cultural analysis of values reflected in television advertising from Mexico and the United States
Seaman, Michael; Hunt, James B.; Kramer Voli, Patricia; … - In: The journal of current research in global business : JCRGB 15 (2012) 23, pp. 51-63
Persistent link: https://www.econbiz.de/10009546843
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How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick; Tran, Hai L.; Zhao, Xinshu - In: Journal of advertising research 52 (2012) 1, pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
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The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.; Bowen, Kevin - In: Journal of advertising research 51 (2011) 2, pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael; Starc, Amanda - 2015
Persistent link: https://www.econbiz.de/10010510664