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The experience economy : work is theatre & every business a stage
Pine, B. Joseph; Gilmore, James H. - 1999
Persistent link: https://www.econbiz.de/10000679836
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Kundenzufriedenheit messen und steigern
Töpfer, Armin (ed.); Bauer, Ewald (contributor) - 1999 - 2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
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Imagetransfer im Sponsoring : Entwicklung eines Erklärungsmodells
Glogger, Anton - 1999
Persistent link: https://www.econbiz.de/10000682733
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Direct marketing management
Roberts, Mary Lou; Berger, Paul D. - 1999 - 2. ed
Persistent link: https://www.econbiz.de/10000682829
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Management-Handbuch Electronic Commerce : Grundlagen, Strategien, Praxisbeispiele
Hermanns, Arnold (ed.) - 1999
Persistent link: https://www.econbiz.de/10000683041
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Marketing : Einführung in die marktorientierte Unternehmensführung
Koch, Jörg - 1999 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000683433
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Integrated marketing communications : the holistic approach
Yeshin, Tony - 1998
Persistent link: https://www.econbiz.de/10000684189