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The future is now : in pursuit of a more efficient and effective media strategy
Poltrack, David F.; Bowen, Kevin - In: Journal of advertising research 51 (2011) 2, pp. 345-355
Persistent link: https://www.econbiz.de/10009267474
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The prevalence and influence of the combination of humor and violence in super bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 123-133
Persistent link: https://www.econbiz.de/10009491959
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What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.; Coolsen, Michael K. - In: Journal of marketing theory and practice 22 (2014) 4, pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael; Starc, Amanda - 2015
Persistent link: https://www.econbiz.de/10010510664
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Dissociative identities : a multi-modal discourse analysis of TV commercials of Italian products in Italy and in the USA
Di Ferrante, Laura; Giordano, Walter; Pizziconi, Sergio - In: The ins and outs of business and professional discourse …, (pp. 246-271). 2016
Persistent link: https://www.econbiz.de/10011417126
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Windowed distribution strategies for substitutive television content : an audience-centric typology
Shay, Ronen - In: JMM : the international journal on media management 17 (2015) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10011432584
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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Antidepressant advertising effects on drug knowledge and drug seeking
Callaghan, Glenn M.; Laraway, Sean; Snycerski, Susan; … - In: The journal of consumer marketing 30 (2013) 3, pp. 267-272
Persistent link: https://www.econbiz.de/10009765036
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Polychronicity and scheduling's role in reducing role stress and enhancing sales performance
Fournier, Christophe; Weeks, William A.; Blocker, … - In: The journal of personal selling & sales management : JPSSM 33 (2013) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10009745298
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Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo - In: Journal of advertising research 53 (2013) 1, pp. 101-118
Persistent link: https://www.econbiz.de/10009745858