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"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
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Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs … was written, both to the company and even to some of the individuals involved. Learning Insights help marketing …
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Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer …, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und …
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