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Erfolgsfaktoren im Business-to-Consumer-E-Commerce
Böing, Christian - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001568912
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Handbuch Trade-Marketing : Konzepte, Instrumente, Organisationsgestaltung und Management
Czech-Winkelmann, Susanne - 2002 - 1. Aufl., 1. Dr
Persistent link: https://www.econbiz.de/10001653624
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Situative Content-Marketing-Strategie : Erfolgsformel für B2B und B2C - Strategie, Umsetzung, Praxisbeispiele
Mörk, Olaf - 2021
Persistent link: https://www.econbiz.de/10012513350
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Business to business marketing management : a global perspective
Zimmerman, Alan S.; Blythe, Jim - 2022 - Fourth edition
marketing management that any marketer needs, whether they are students or practitioners seeking to improve their knowledge. The …
Persistent link: https://www.econbiz.de/10012591620
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Situative Content-Marketing-Strategie : Erfolgsformel für B2B und B2C - Strategie, Umsetzung, Praxisbeispiele
Mörk, Olaf - 2021
Was ist Situatives-Content-Marketing (SCM)? -- Warum situativer Content immer funktioniert -- Die Situative-Content-Marketing-Strategie (SCMS) für B2B und B2C -- Ziele der SCMS (Situative-Content-Marketing-Strategie) -- Das Situative-Content-Marketing-Wirkmodell im Praxiseinsatz -- Bewährte...
Persistent link: https://www.econbiz.de/10012627255
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Handbook of business-to-business marketing
Lilien, Gary L. (ed.) - Institute for the Study of Business Markets - 2012
and strategy, interfirm relationships, personal selling and sales management, technology marketing, and methodological …
Persistent link: https://www.econbiz.de/10011851433
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The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies
Upadhyay, Shashi; McCormick, Kent - 2018
Introduction -- The CMO's challenge -- ABM and AI -- Data as the foundation -- AI as the intelligence layer -- Use-cases unveiled -- Mapping predictive to your business models -- Ten steps to successfully accelerate revenue with predictive and AI -- Supporting the CMO's journey
Persistent link: https://www.econbiz.de/10011798259