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A focused issue on the marketing process in organizational competence
Sanchez, Ron (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10004845871
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Creating market insight : how firms create value from market understanding
Smith, Brian Drew; Raspin, Paul G. - 2008
Persistent link: https://www.econbiz.de/10004907296
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Marketing accountability : how to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2009
Persistent link: https://www.econbiz.de/10004938130
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The entrepreneur's guide to marketing
Everett, Robert F. - 2009
Persistent link: https://www.econbiz.de/10004928364
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Inside information : making sense of marketing data
Smith, David V. L.; Fletcher, Jonathan H. - 2001
Persistent link: https://www.econbiz.de/10004404110
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Mehr Effizienz im Marketing
Diller, Hermann (contributor); Haas, Alexander (contributor) - 2002
Persistent link: https://www.econbiz.de/10001641451
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Marketing accountability : a new metrics model to measure marketing effectiveness
McDonald, Malcolm; Mouncey, Peter - 2011 - 1. publ. in paperback
Persistent link: https://www.econbiz.de/10008798768
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Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
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Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
Bauer, Hans H. (ed.); Staat, Matthias (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003233092
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Effektivität des Marketing von Verbänden
Nissen, Dirk - 1998
Persistent link: https://www.econbiz.de/10004351511