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Connecting with consumers : ma...
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100
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100
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99
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99
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95
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94
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87
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86
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85
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82
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81
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81
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79
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79
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71
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NBER working paper series
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European journal of marketing : EJM
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing
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Journal of the Academy of Marketing Science
420
The journal of product & brand management
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406
The journal of brand management : an international journal
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Journal of strategic marketing
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Journal of marketing communications
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Tourism management : research, policies, practice
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Journal of travel and tourism marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Journal of international consumer marketing
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Cogent business & management
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Europäische Hochschulschriften / 5
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Journal of business ethics : JOBE
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International journal of retail & distribution management
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Journal of consumer behaviour : an international research review
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1
Viral
marketing
analysis and evaluation : the case of the Greek consumer market
Rouva, Eleni
;
Lalou, Panagiota
;
Skordoulis, Michalis
; …
- In:
International journal of electronic customer …
10
(
2016
)
1
,
pp. 28-38
Persistent link: https://www.econbiz.de/10011687954
Saved in:
2
Connecting with consumers :
marketing
for new marketplace realities
Kimmel, Allan J.
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003929102
Saved in:
3
Market share is correlated with word-of-mouth volume
Uncles, Mark D.
;
East, Robert
;
Lomax, Wendy
- In:
Australasian marketing journal
18
(
2010
)
3
,
pp. 145-150
Persistent link: https://www.econbiz.de/10008653812
Saved in:
4
Virtual communities : a
marketing
perspective
Valck, Kristine de
;
Bruggen, Gerrit H. van
;
Wierenga, Berend
- In:
Decision support systems : DSS ; the international journal
47
(
2009
)
3
,
pp. 185-203
Persistent link: https://www.econbiz.de/10003856230
Saved in:
5
How interest shapes word-of-mouth over different channels
Berger, Jonah
;
Iyengar, Radha
-
2012
Persistent link: https://www.econbiz.de/10009505617
Saved in:
6
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
7
Effectiveness of mobile
marketing
Reichhart, Philipp Konstantin
-
2013
Persistent link: https://www.econbiz.de/10010199764
Saved in:
8
Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen
-
2015
Persistent link: https://www.econbiz.de/10011504374
Saved in:
9
Impact of country of origin and word of mouth on brand equity
Murtiasih, Sri
;
Sucherly, Sucherly
;
Siringoringo, Hotniar
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 616-629
Persistent link: https://www.econbiz.de/10010406673
Saved in:
10
Word-of-mouth and
marketing
effects on customer equity
Hanssens, Dominique M.
;
Villanueva, Julian
;
Yoo, Shijin
- In:
Handbook of research on customer equity in marketing
,
(pp. 178-198)
.
2015
Persistent link: https://www.econbiz.de/10010483487
Saved in:
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