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Rising from the ashes of adver...
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Rust, Roland T.
165
Varki, Sajeev
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Huang, Ming-Hui
14
Zeithaml, Valarie A.
10
Huang, Ming-hui
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Rand, William
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Keiningham, Timothy
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Wedel, Michel
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Donthu, Naveen
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Chung, Tuck Siong
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1
Customer Delight: Foundations, Findings, and Managerial Insight
Oliver, Richard L.
;
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of retailing
73
(
1997
)
3
,
pp. 311-336
Persistent link: https://www.econbiz.de/10006630005
Saved in:
2
Rising from the Ashes of Advertising
Rust, Roland T.
;
Varki, Sajeev
- In:
Journal of business research : JBR
37
(
1996
)
3
,
pp. 173-182
Persistent link: https://www.econbiz.de/10006739168
Saved in:
3
Modeling Fuzzy Data in Qualitative Marketing Research
Varki, Sajeev
;
Cooil, Bruce
;
Rust, Roland T.
- In:
Journal of marketing research : JMR
37
(
2000
)
4
,
pp. 480-489
Persistent link: https://www.econbiz.de/10006660803
Saved in:
4
Real-Time Marketing - The ultimate customer solution is products and services that are unique to individuals and change with their needs.
Oliver, Richard W.
;
Rust, Roland T.
;
Varki, Sajeev
- In:
Marketing management : a quarterly business management …
7
(
1998
)
4
,
pp. 29-37
Persistent link: https://www.econbiz.de/10007246837
Saved in:
5
SATISFACTION IS RELATIVE
Varki, Sajeev
;
Rust, Roland T.
- In:
Marketing research : a magazine of management and …
9
(
1997
)
2
,
pp. 14-19
Persistent link: https://www.econbiz.de/10007130382
Saved in:
6
Using service quality data for competitive marketing decisions
Rust, Roland T.
;
Danaher, Peter J.
;
Varki, Sajeev
- In:
International journal of service industry management : IJSIM
11
(
2000
)
5
,
pp. 438-469
Persistent link: https://www.econbiz.de/10007115956
Saved in:
7
Real-time marketing in e-Services
Varki, Sajeev
- In:
E-Service : new directions in theory and practice
,
(pp. 154-167)
.
2002
Persistent link: https://www.econbiz.de/10001813067
Saved in:
8
Loyalty and its antecedents : are the relationships static?
Curran, James M.
;
Varki, Sajeev
;
Rosen, Deborah E.
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
4
,
pp. 179-199
Persistent link: https://www.econbiz.de/10008857272
Saved in:
9
The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
10
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
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