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Showing
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date (oldest first)
1
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
2
Online
advertising
disclaimers
in unregulated markets : use of
disclaimers
by multinational and local companies in the Brazilian toy industry
Veloso, Andres Rodriguez
;
Hildebrand, Diogo
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 893-909
Persistent link: https://www.econbiz.de/10011859137
Saved in:
3
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of
disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
4
Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael
;
Ficorilli, Michael
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
Saved in:
5
Consumer response to
disclosures
in digitally retouched advertisements
Schirmer, Nadine Andrea
;
Schwaiger, Manfred
;
Taylor, …
- In:
Journal of public policy & marketing : JPP & M ; an …
37
(
2018
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10012016481
Saved in:
6
Are
online
and offline
advertising
substitutes or complements? : evidence from U.S. food industries
He, Xi
;
Lopez, Rigoberto A.
;
Liu, Yizao
- In:
Journal of agricultural & food industrial organization
15
(
2017
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011863319
Saved in:
7
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and
online
streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
8
Effects of age and time of day on
Internet
advertising
outcomes
Goodrich, Kendall
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010187617
Saved in:
9
The economic and cognitive costs of annoying display advertisements
Goldstein, Daniel G.
;
Suri, Siddharth
;
McAfee, Randolph …
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 742-752
Persistent link: https://www.econbiz.de/10010471017
Saved in:
10
Moving towards transparency for native advertisements on news websites : a test of more detailed
disclosures
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 51-73
Persistent link: https://www.econbiz.de/10012200472
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