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Cross-buying as a challenge in emerging markets : a study of the effect of technology adoption on cross-buying intentions
Vyas, Vishal; Raitani, Sonika - In: International journal of financial innovation in … 1 (2016) 1/2, pp. 80-98
Persistent link: https://www.econbiz.de/10011668561
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A framework for understanding the evolution of relationship quality and the customer relationship development process
Atorough, Peter; Salem, Heba - In: Journal of financial services marketing : JFSM 21 (2016) 4, pp. 267-283
Persistent link: https://www.econbiz.de/10011594161
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New perspective on customer orientation of service employees : a conceptual framework
Morales, Javier; Ruiz-Alba, José L. - In: The service industries journal 39 (2019) 13/14, pp. 966-982
Persistent link: https://www.econbiz.de/10012205913
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A taxonomy for financial services selling
Hain, Joie S.; Rutherford, Brian N.; Hair, Joseph F. - In: Journal of personal selling & sales management : JPSSM 39 (2019) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10012200867
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Redefining banking service delivery : information technology adoption by UK banks amid the COVID-19 pandemic
Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Management and information technology in the digital …, (pp. 95-110). 2022
Persistent link: https://www.econbiz.de/10013442228
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US banks need a new approach to customer experience
Jiménez, Alex - In: Journal of digital banking 7 (2023) 3, pp. 215-223
Persistent link: https://www.econbiz.de/10014309803
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Enhancing customer loyalty in financial service through harnessing relationship marketing : the mediating effects of brand image
Pramanik, Shah Alam Kabir; Azam, Md. Shah; Rakib, Md. … - In: International journal of electronic customer … 14 (2024) 2, pp. 181-205
Persistent link: https://www.econbiz.de/10015064323
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Prozesse des Analytischen CRM : Fallbeispiele aus der Finanzdienstleistungsbranche, Architekturvorschlag und Methodenelemente
Reichold, Annette - 2006
Persistent link: https://www.econbiz.de/10003313579
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The financial services marketing handbook : tactics and techniques that produce results
Ehrlich, Evelyn - 2004 - 1st ed
from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management …
Persistent link: https://www.econbiz.de/10011479675