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Rejoinder to commentary on Chien, Cornwell, and Pappu (2010) : Advancing research on sponsorship portfolio effects

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 65 (2012) 1, pp. 117-121

Persistent link: https://www.econbiz.de/10009549701

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Pappu, Ravi; Quester, Pascale G. - 2008

Persistent link: https://www.econbiz.de/10009479537

Valuing brand equity of a geographic region

Brailsford, Tim; Dash, Stephen; Hutchinson, Marion R.; … - 2009

There is much anecdotal evidence and academic argument that the location of a business influences its value. That is, some businesses appear to be worth more than others because of their location. This is particularly so in the tourism industry. Within the domain of the destination literature,...

Persistent link: https://www.econbiz.de/10009483522

Valuing brand equity of a geographic region

Brailsford, Timothy J.; Dash, Stephen; Hutchinson, Marion; … - In: Tourism analysis : an interdisciplinary tourism & … 14 (2009) 6, pp. 765-779

Persistent link: https://www.econbiz.de/10003974184

Country equity : conceptualization and empirical evidence

Pappu, Ravi; Quester, Pascale - In: International business review : the official journal of … 19 (2010) 3, pp. 276-291

Persistent link: https://www.econbiz.de/10003978782

Sponsorship portfolio as a brand-image creation strategy

Chien, P. Monica; Cornwell, T. Bettina; Pappu, Ravi - In: Journal of business research : JBR 64 (2011) 2, pp. 142-149

Persistent link: https://www.econbiz.de/10008839686

Country image and consumer-based brand equity : relationships and implications for international marketing

Pappu, Ravi; Quester, Pascale G.; Cooksey, Ray W. - In: Journal of international business studies : JIBS ; an … 38 (2007) 5, pp. 726-745

Persistent link: https://www.econbiz.de/10003531144

Multiple celebrity endorsement

Yu, Sik Chuen; Pappu, Ravi - In: Making a difference through marketing : a quest for …, (pp. 157-166). 2016

Persistent link: https://www.econbiz.de/10011531391

How does brand innovativeness affect brand loyalty?

Pappu, Ravi; Quester, Pascale G. - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 2-28

Persistent link: https://www.econbiz.de/10011453142

Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity

Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510

Persistent link: https://www.econbiz.de/10010417561