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Service-dominant logic
37
Service-Dominant Logic
35
Marketingtheorie
28
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service-dominant logic
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Lusch, Robert F.
202
Vargo, Stephen L.
71
O'Brien, Matthew
24
Sindhav, Birud
13
Laczniak, Gene R.
10
Brown, James R.
8
Akaka, Melissa Archpru
7
Gehrt, Kenneth C.
7
Griffith, David A.
7
Harvey, Michael G.
7
Webster, Frederick E.
6
Udell, Jon G.
5
Ingene, Charles A.
4
Lim, Steve C.
4
Shim, Soyeon
4
Autry, Chad W.
3
Boyt, Thomas
3
Czerwinski, David
3
Dunne, Patrick M.
3
Gummesson, Evert
3
Heyl, Jeff
3
Hill, Donna J.
3
Ketokivi, Mikko
3
Koskela-Huotari, Kaisa
3
Liu, Ying
3
Lusch, Robert
3
Nix, Nancy W.
3
Ram, Sudha
3
Ross, Robert H.
3
Schmenner, Roger W.
3
Schuler, Drue
3
Shainesh, G.
3
Zacharia, Zach G.
3
Zeybek, Ali Yavuz
3
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2
Bhowmick, Bhaskar
2
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2
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2
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American Marketing Association
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Journal of the Academy of Marketing Science
18
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of marketing
9
Journal of macromarketing
8
Journal of Business Research
7
Journal of business research : JBR
6
Journal of retailing
6
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Industrial marketing management : the international journal for industrial and high-tech firms
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5
Review of marketing research
5
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4
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4
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4
Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
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MSI reports : working paper series
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
18
RePEc
15
USB Cologne (EcoSocSci)
10
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71
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
72
Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
Saved in:
73
A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.
;
Webster, Frederick E.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
Saved in:
74
Capabilities that enhance outcomes of an episodic supply chain collaboration
Zacharia, Zach G.
;
Nix, Nancy W.
;
Lusch, Robert F.
- In:
Journal of operations management
29
(
2011
)
6
,
pp. 591-603
Persistent link: https://www.econbiz.de/10009229202
Saved in:
75
Gaining competitive advantage with service-dominant logic
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Handbook of business-to-business marketing
,
(pp. 109-124)
.
2012
Persistent link: https://www.econbiz.de/10009500194
Saved in:
76
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
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77
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
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78
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
79
Service-dominant logic : prologue and prospects
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10009727071
Saved in:
80
Evolving service for a complex, resilient, and sustainable world
Lusch, Robert F.
;
Spohrer, James C.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1491-1503
Persistent link: https://www.econbiz.de/10009697987
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